Senior Performance Creative Strategist – Growth Lead

Proppel Inc.; Stati Uniti; Remoto; USD 90.000 - 130.000; Tempo pieno

Descrizione del lavoro

Proppel Inc. seeks a strategy- and execution-focused Creative Strategy lead in the United States to own creative direction across a portfolio of consumer brands.

You will uncover new audiences, craft messaging angles, and partner with paid media to test and optimize performance with a structured experimentation pipeline. You will brief designers and video editors, track market trends, and apply AI-assisted research to generate testable, high-impact creative ideas.

Competenze

• 5+ years in performance creative strategy, ideally in a high-growth DTC brand or agency.
• Direct-response concepts that worked, particularly on Meta.
• Solid grasp of CAC, ROAS and creative performance metrics.
• Understanding US consumer psychology, culture, humor, holidays and regional differences.
• Experience briefing and directing designers, video editors and other production teams.
• Hands-on familiarity with AI-powered research and creative workflows.

Mansioni

• Own creative strategy across the company's brands, uncovering new audiences, messaging angles and concepts that unlock profitable growth.
• Work with the paid media team to analyze why ads win or lose, and turn those patterns into clear hypotheses.
• Build and run a structured experimentation pipeline, from first insight to production, launch, results and learnings.
• Write sharp briefs and direct video and static creative teams on what to make, for whom and why.
• Track competitors and market trends, and turn what you find into original, testable ideas.
• Use AI for research, ideation and analysis, while applying your own taste and judgment to every output.

Conoscenze

Performance strategy

Direct-response concepts

CAC/ROAS metrics

US consumer psychology

Briefing production teams

AI-powered workflows

Descrizione del lavoro

Proppel Inc. seeks a strategy- and execution-focused Creative Strategy lead in the United States to own creative direction across a portfolio of consumer brands.

You will uncover new audiences, craft messaging angles, and partner with paid media to test and optimize performance with a structured experimentation pipeline. You will brief designers and video editors, track market trends, and apply AI-assisted research to generate testable, high-impact creative ideas.