Growth Leader - Remote, DTC Brand

Mars; United States; Remote; USD 180,000 - 250,000; Full time

Benefits offered by this job

Remote work environment

Competitive compensation

Job summary

Mars Men is a fast-growing DTC brand seeking a VP of Growth to own and scale our growth engine across acquisition, retention, and funnel optimization. You will work with Leadership, Creative, and Retention teams to drive efficient customer acquisition and build scalable systems that support long-term growth.

The role requires strategic, analytical leadership with deep performance marketing expertise, ability to manage large budgets, and comfort operating in a remote environment.

Qualifications

• 6+ years of growth, performance marketing, or acquisition leadership experience in high-growth DTC brands.
• Proven ability to own MER, CAC, LTV, and profitability.
• Deep expertise in paid media across Meta and Google with large advertising budgets.
• Strong understanding of attribution, full-funnel strategy, lifecycle marketing, and retention.
• Experience partnering with Creative teams to drive testing and content strategy.
• Highly analytical with the ability to translate data into clear decisions and insights.
• Strong leadership, communication, and cross-functional collaboration skills.
• Comfortable operating independently in a fast-paced, high-growth remote environment.

Responsibilities

• Own growth across acquisition, retention, funnel efficiency, and scale.
• Develop growth strategies across paid media, lifecycle marketing, landing pages, and testing.
• Lead and scale paid media across Meta, Google, YouTube, and emerging channels.
• Build and maintain experimentation roadmaps across audiences, offers, funnels, and creatives.
• Partner with Creative to define testing priorities and guide creative direction with data.
• Monitor MER, CAC, LTV, contribution margin, and retention performance.
• Identify and prioritize new growth opportunities in acquisition, conversion, retention, and post-purchase experience.
• Own growth reporting, dashboards, forecasting, and weekly performance reviews for leadership.
• Build scalable systems, processes, and operational foundations to support growth.

Skills

Growth leadership

Performance marketing

Acquisition leadership

Paid media expertise

Attribution & full-funnel

Data-driven decision making

Cross-functional collaboration

Tools

Meta Ads Manager

Google Ads

Job description

Mars Men is a fast-growing DTC brand seeking a VP of Growth to own and scale our growth engine across acquisition, retention, and funnel optimization. You will work with Leadership, Creative, and Retention teams to drive efficient customer acquisition and build scalable systems that support long-term growth.

The role requires strategic, analytical leadership with deep performance marketing expertise, ability to manage large budgets, and comfort operating in a remote environment.