Remote Senior Analytics Lead: Strategic Insights

M Booth; New York (NY); Hybrid; USD 83,000 - 103,000; Full time

Job summary

M Booth is seeking an Analyst or Senior Analyst, Strategic Analytics, to support measurement of earned media, influencer, and digital marketing success. You will build relationships with brand teams, present findings to clients, and assist in new business pitches, using social, site, mobile, and search analytics tools to inform strategy.

The role emphasizes critical thinking, clear communication, and the ability to translate data into actionable recommendations, with the potential to convert

Qualifications

• Bachelor's degree (BA/BS) from a four-year accredited college or university, or equivalent experience.
• 3+ years of professional experience in business, advertising, communications or a related field.
• Familiarity with marketing performance metrics and an understanding of how they relate to business results.
• Comfortable working with both qualitative and quantitative data including unstructured sources such as social media conversations, news articles and online search results.
• Ability to work and learn independently, and to manage multiple tasks within established deadlines.
• Strong communication, collaboration, data visualization, and presentation design skills.
• Knowledge of digital marketing landscape, marketing performance measures, marketing strategy, measurement strategy, and marketing best practices.
• Ability to craft a narrative from data and present it clearly, simply, and convincingly.
• Experience with multiple analytics tools and analyses, in particular: social listening tools (e.g. Talkwalker or Brandwatch), social media analytics / ad platforms (e.g. Meta Ads Manager), site analytics (Google Analytics), and SEO / GEO (e.g. SEMrush)

Responsibilities

• Measure earned media, influencer, and digital marketing campaign success against clients' brand and business objectives.
• Build relationships with brand teams, present to clients, and support new business pitches.
• Use social, site, mobile, and search analytics tools to inform strategy and messaging approaches.
• Make actionable recommendations that inform and optimize program performance.

Skills

Data storytelling

Communication skills

Collaboration

Data visualization

Presentation design

Education

BA/BS degree

Tools

Talkwalker

Brandwatch

Meta Ads Manager

Google Analytics

SEMrush

Job description

M Booth is seeking an Analyst or Senior Analyst, Strategic Analytics, to support measurement of earned media, influencer, and digital marketing success. You will build relationships with brand teams, present findings to clients, and assist in new business pitches, using social, site, mobile, and search analytics tools to inform strategy.

The role emphasizes critical thinking, clear communication, and the ability to translate data into actionable recommendations, with the potential to convert