Senior Growth Analytics & Data Systems Lead

Socket.dev; Chicago (IL); Hybrid; USD 140,000 - 170,000; Full time

Benefits offered by this job

Equity through Employee Share Option

Learning programs and coaching

Quarterly refresh days

Parental leave

MacBook and home workspace setup

Annual social impact days

Medical insurance (US & UK)

Job summary

Culture Amp is seeking a Senior Principal Systems & Data Analyst to own data foundations, system logic, and attribution design for a growing Growth Marketing stack (HubSpot, Salesforce, Looker, Amplitude). You’ll set data health standards and ensure trustworthy pipeline reporting, working cross-functionally with SDR Ops and Lifecycle Marketing.

You will shape end-to-end data flows, define source-of-truth for customer data, and collaborate on integration design with our Marketing Systems

Qualifications

• 8+ years of experience in marketing or revenue analytics, attribution modeling, or data analysis in a B2B SaaS environment, with a track record of owning complex outcomes independently at a senior level.
• Hands-on experience with HubSpot and Salesforce data models.
• Experience evaluating and implementing attribution tools or models.
• Experience translating marketing and revenue measurement needs into requirements for centralized Analytics, data engineering, or business intelligence teams.

Responsibilities

• Design and implement a new attribution model or tool for our growth-marketing funnel, then build and maintain pipeline and attribution reporting in Looker and Amplitude.
• Define field standards, deduplication rules, and data quality SLAs across HubSpot and Salesforce, and partner with our operations team to embed them in day-to-day practice.
• Map and improve end-to-end data flows across HubSpot, Salesforce, and adjacent systems, identifying sync gaps and reporting risks before they affect pipeline measurement.
• Support regional and growth-marketing teams with practical attribution and performance questions, including campaign and event measurement.
• Own source-of-truth definitions for customer and account data, partnering with customer-facing systems where growth and customer data intersect.
• Partner with our SDR Operations team so data health, enrichment, and reporting stay consistent across the full funnel.
• Partner with our Marketing Systems Architect on integration and sync design so data supports clean reporting.
• Support Lifecycle Marketing with segmentation and performance reporting needs.
• Document data definitions, standards, and reporting logic so the team scales without tribal knowledge.

Skills

HubSpot

Salesforce

Looker

Amplitude

dbt

LookML

SQL

Data modeling

Data warehousing

AI tools

L Types of reporting

Tools

Looker

Salesforce

HubSpot

Job description

Culture Amp is seeking a Senior Principal Systems & Data Analyst to own data foundations, system logic, and attribution design for a growing Growth Marketing stack (HubSpot, Salesforce, Looker, Amplitude). You’ll set data health standards and ensure trustworthy pipeline reporting, working cross-functionally with SDR Ops and Lifecycle Marketing.

You will shape end-to-end data flows, define source-of-truth for customer data, and collaborate on integration design with our Marketing Systems