Principal Systems & Data Analyst – Growth Marketing Platform

Culture Amp; San Francisco (CA); Hybrid; USD 140,000 - 170,000; Full time

Benefits offered by this job

Equity through Employee Share Option

Learning programs and coaching

Quarterly refresh days

End-of-year break

Parental leave

MacBook for home workspace

Annual social impact days

Medical insurance for you and family

Job summary

Culture Amp is seeking a senior, hands-on Principal Systems & Data Analyst to lead how we measure and attribute pipeline across our Growth Marketing stack, owning data foundations and attribution design for trustworthy reporting.

You will design end-to-end data flows between HubSpot, Salesforce and Looker/Amplitude, define data standards, and partner with Marketing Operations and SDR teams to scale data-driven decisions.

Qualifications

• 8+ years in marketing or revenue analytics, attribution modeling, or data analysis in a B2B SaaS environment.
• Hands-on experience with HubSpot and Salesforce data models.
• Experience evaluating and implementing attribution tools or models.
• Translating measurement needs into requirements for analytics/data teams.
• Understanding data warehousing, dbt, LookML, BI governance.
• Strong SQL and data manipulation; Looker/Amplitude a plus.
• Experience using AI tools for data quality and self-serve analytics.

Responsibilities

• Design and implement a new attribution model or tool for the growth funnel and build pipeline and attribution reporting in Looker and Amplitude.
• Define field standards, deduplication rules, and data quality SLAs across HubSpot and Salesforce.
• Map and improve end-to-end data flows across HubSpot, Salesforce, and adjacent systems.
• Support regional teams with attribution and performance questions, including campaign measurement.
• Own source-of-truth definitions for customer and account data.
• Partner with SDR Operations to keep data health and reporting consistent across the funnel.
• Collaborate with Marketing Systems Architect on integration and sync design for clean reporting.
• Support Lifecycle Marketing with segmentation and performance reporting needs.
• Document data definitions, standards, and reporting logic for scale.

Skills

Advanced SQL

Looker/Amplitude

HubSpot data model

Salesforce data model

Data governance

Communication to non-technical

AI tools for data quality

LLMs for reporting

Tools

Looker

Amplitude

HubSpot

Salesforce

Job description

Culture Amp is seeking a senior, hands-on Principal Systems & Data Analyst to lead how we measure and attribute pipeline across our Growth Marketing stack, owning data foundations and attribution design for trustworthy reporting.

You will design end-to-end data flows between HubSpot, Salesforce and Looker/Amplitude, define data standards, and partner with Marketing Operations and SDR teams to scale data-driven decisions.