Senior Systems & Data Attribution Lead

Culture Amp; Chicago (IL); Hybrid; USD 102,000 - 170,000; Full time

Benefits offered by this job

Equity through Employee Share Option

Learning programs & coaching

Wellbeing & lifestyle allowance

Parental leave

Job summary

Culture Amp is seeking a Principal Systems & Data Analyst to own data foundations, attribution design, and trustworthy reporting across the Growth Marketing stack. You’ll define standards, own data flows, and partner with Sales, SDR, and Lifecycle teams to ensure consistent metrics and scalable analytics.

The role sits in the Lifecycle & Marketing Operations group, collaborating with our Marketing Systems Architect and Operations teams to deliver measurable pipeline impacts and high‑quality data

Qualifications

• 8+ years in marketing or revenue analytics or data analysis in a B2B SaaS environment.
• Hands-on experience with HubSpot and Salesforce data models.
• Experience evaluating attribution tools or models.
• Translating marketing and revenue measurement needs into requirements for centralized Analytics teams.
• Working knowledge of data warehousing, dbt, LookML, and BI governance.
• Strong SQL and data manipulation skills; Looker/Amplitude familiarity beneficial.
• Experience using AI tools to analyze data quality and for self‑serve analytics.

Responsibilities

• Design and implement a new attribution model or tool for the growth‑marketing funnel and build pipeline reporting in Looker and Amplitude.
• Define field standards, deduplication rules, and data quality SLAs across HubSpot and Salesforce; embed in day‑to‑day practice.
• Map and improve end‑to‑end data flows across HubSpot, Salesforce, and adjacent systems; identify sync gaps and reporting risks.
• Support regional and growth‑marketing teams with attribution and performance questions; build clear definitions.
• Own source‑of‑truth definitions for customer and account data; partner with systems where data intersects.
• Partner with SDR Operations to keep data health and reporting consistent across the funnel.
• Collaborate with Marketing Systems Architect on integration design to support clean reporting.
• Support Lifecycle Marketing with segmentation and performance reporting needs.
• Document data definitions, standards, and reporting logic to scale without tribal knowledge.

Skills

SQL

HubSpot data models

Looker

Amplitude

dbt

Data warehousing

AI data quality

Tools

HubSpot

Salesforce

Looker

Amplitude

6sense

Qualified

Outreach

LookML

Job description

Culture Amp is seeking a Principal Systems & Data Analyst to own data foundations, attribution design, and trustworthy reporting across the Growth Marketing stack. You’ll define standards, own data flows, and partner with Sales, SDR, and Lifecycle teams to ensure consistent metrics and scalable analytics.

The role sits in the Lifecycle & Marketing Operations group, collaborating with our Marketing Systems Architect and Operations teams to deliver measurable pipeline impacts and high‑quality data