Senior Systems & Data Architect - Growth Analytics

Culture Amp; Chicago, Northern (IL, KY); Hybrid; USD 140,000 - 170,000; Full time

Benefits offered by this job

Equity through Employee Share Option

Learning programs and coaching

Quarterly refresh days

Parental leave

MacBook and home workspace budget

Five annual social impact days

Medical insurance

Job summary

Culture Amp is seeking a senior, hands-on Principal Systems & Data Analyst to own data foundations and attribution design for our growth marketing stack. You’ll shape how we measure pipeline across HubSpot, Salesforce, Looker, and Amplitude, and partner with marketing, SDR, and analytics teams to uplift data quality and reporting.

You’ll design standards, map end-to-end data flows, and build trusted definitions of customer and account data while enabling self-serve insights across the

Qualifications

• 8+ years in marketing or revenue analytics, attribution modeling, or data analysis in a B2B SaaS environment.
• Hands-on experience with HubSpot and Salesforce data models.
• Experience evaluating and implementing attribution tools or models.
• Experience translating marketing and revenue measurement needs into requirements for centralized Analytics, data engineering, or business intelligence teams.
• Working knowledge of data warehousing, dbt, LookML, and BI governance; ownership of Analytics stack not required.
• Strong SQL and data manipulation skills; experience with Looker and/or Amplitude is a plus.
• Experience using AI tools to analyze data quality and reporting.

Responsibilities

• Design and implement a new attribution model or tool for the growth-marketing funnel, and build pipeline and attribution reporting in Looker and Amplitude.
• Define field standards, deduplication rules, and data quality SLAs across HubSpot and Salesforce, embedding them in day-to-day practice.
• Map and improve end-to-end data flows across HubSpot, Salesforce, and adjacent systems, identifying sync gaps and reporting risks.
• Support regional and growth-marketing teams with practical attribution and performance questions, including campaign and event measurement.
• Own source-of-truth definitions for customer and account data, partnering with customer-facing systems where data intersects.
• Partner with SDR Operations to keep data health, enrichment, and reporting consistent across the full funnel.
• Collaborate with Marketing Systems Architect on integration and sync design to support clean reporting.
• Assist Lifecycle Marketing with segmentation and performance reporting needs.
• Document data definitions, standards, and reporting logic to scale without tribal knowledge.

Skills

HubSpot data models

Salesforce data models

SQL

Looker/Amplitude experience

Attribution modeling

Data quality governance

Communication with non-technical

AI tools for reporting

Tools

HubSpot

Salesforce

Looker

Amplitude

dbt

LookML

Job description

Culture Amp is seeking a senior, hands-on Principal Systems & Data Analyst to own data foundations and attribution design for our growth marketing stack. You’ll shape how we measure pipeline across HubSpot, Salesforce, Looker, and Amplitude, and partner with marketing, SDR, and analytics teams to uplift data quality and reporting.

You’ll design standards, map end-to-end data flows, and build trusted definitions of customer and account data while enabling self-serve insights across the