Senior B2B Performance Marketing & ABM Lead

Navan; United States; Remote; USD 138.000 - 193.000; Vollzeit

Zusammenfassung

Navan in the United States is seeking an experienced performance marketing leader to plan and execute ABM-driven campaigns across LinkedIn Ads and multiple channels. You will translate priorities into paid media audiences, collaborate with creative and product marketing, and continuously optimize to drive awareness, demand, and pipeline.

You will manage budgets, tests, and cross-functional collaboration, partnering with Marketing Operations and Sales to connect outcomes with follow-up actions

Qualifikationen

• 8+ years of experience in performance marketing or paid media in a B2B context.
• Deep hands-on experience with LinkedIn Ads and multiple channels across paid social, YouTube, Google Demand Gen, and programmatic display.
• Knowledge of ABM including account segmentation, buying committees, audience activation, and long B2B buying cycles.
• Experience executing both brand-awareness and demand-creation campaigns with clear objective-alignment and measurement.
• Track record of managing budgets, optimizing campaigns directly, and making thoughtful investment decisions.
• Experience partnering with creative teams to develop briefs, test concepts, and improve campaign assets.
• Strong vendor management with media partners, publishers, or agencies.
• Confidence using campaign, CRM, and analytics data to assess audience quality and downstream performance.
• Strong project management and cross-functional communication skills.

Aufgaben

• Execute campaigns to build awareness and demand across multiple channels.
• Plan, launch, and optimize campaigns with audience setup, bidding, budgeting, tracking, and reporting.
• Support major brand moments to build awareness and credibility in priority markets.
• Activate ABM-driven demand-creation programs via content syndication, industry publishers, newsletters, and sponsored email.
• Translate priority account lists into actionable paid media audiences.
• Build campaigns to reach unengaged accounts and support progression within engaged accounts.
• Partner with Marketing Operations to maintain audience syncs and troubleshoot match rates and delivery issues.
• Support expansion campaigns with Customer Marketing and account teams.
• Familiarity with 6Sense, Demandbase, StackAdapt or comparable platforms.
• Develop clear creative briefs and collaborate with Creative, Content, and Product Marketing to produce assets.
• Run tests across messaging, concepts, formats, and landing pages; derive recommendations for iterations.
• Manage production timelines and asset refreshes to ensure timely launches.
• Set campaign KPIs and measure impact with Analytics; establish baselines.
• Validate audience matching, placement quality, viewability, reach, and frequency; resolve delivery issues.
• Connect campaign responses with follow-up and feedback; communicate findings and scaling decisions.

Kenntnisse

Performance marketing

Paid media

B2B marketing

LinkedIn Ads

Multi-channel advertising

Marketing analytics

Budget management

Vendor management

Project management

Communication

Jobbeschreibung

Navan in the United States is seeking an experienced performance marketing leader to plan and execute ABM-driven campaigns across LinkedIn Ads and multiple channels. You will translate priorities into paid media audiences, collaborate with creative and product marketing, and continuously optimize to drive awareness, demand, and pipeline.

You will manage budgets, tests, and cross-functional collaboration, partnering with Marketing Operations and Sales to connect outcomes with follow-up actions