Senior ABM & Paid Media Lead

Self Money Care; Austin (TX); On-site; USD 120,000 - 190,000; Full time

Job summary

Navan is seeking a Senior Performance Marketing Manager to scale paid media and ABM programs. You will own strategy execution across LinkedIn, YouTube, programmatic and emerging channels, turning insights into campaigns and measurable pipeline growth.

You will collaborate with Creative, Content, Campaigns, Marketing Ops, Analytics, and Sales to drive audience activation, asset testing, and optimized delivery. This role is Austin-based with hands-on ownership.

Qualifications

• 8+ years in performance marketing or paid media.
• B2B marketing experience.
• Hands-on LinkedIn Ads experience.
• ABM knowledge incl. segmentation and buying committees.
• Experience budgeting and optimizing campaigns.
• Vendor management with media partners.
• Data-driven decision making for campaigns.
• Strong project management and cross-functional skills.

Responsibilities

• Execute campaigns to build awareness and demand.
• Plan, launch, and optimize across multiple paid channels.
• Support brand moments in priority markets.
• Activate demand programs via content syndication and sponsored email.
• Translate ABM lists into paid media audiences.
• Build campaigns to reach unengaged accounts and missing buying roles.
• Partner with Marketing Operations on audience syncs and delivery.

Skills

LinkedIn Ads

Paid media

ABM

Budget management

Vendor management

Campaign optimization

Data-driven decisions

Cross-functional collaboration

B2B marketing

Audience activation

Tools

6Sense

Demandbase

StackAdapt

Job description

Navan is seeking a Senior Performance Marketing Manager to scale paid media and ABM programs. You will own strategy execution across LinkedIn, YouTube, programmatic and emerging channels, turning insights into campaigns and measurable pipeline growth.

You will collaborate with Creative, Content, Campaigns, Marketing Ops, Analytics, and Sales to drive audience activation, asset testing, and optimized delivery. This role is Austin-based with hands-on ownership.