Senior Performance Marketing Manager

Navan; United States; Remote; USD 138,000 - 193,000; Full time

Job summary

Navan in the United States is seeking an experienced performance marketing leader to plan and execute ABM-driven campaigns across LinkedIn Ads and multiple channels. You will translate priorities into paid media audiences, collaborate with creative and product marketing, and continuously optimize to drive awareness, demand, and pipeline.

You will manage budgets, tests, and cross-functional collaboration, partnering with Marketing Operations and Sales to connect outcomes with follow-up actions

Qualifications

• 8+ years of experience in performance marketing or paid media in a B2B context.
• Deep hands-on experience with LinkedIn Ads and multiple channels across paid social, YouTube, Google Demand Gen, and programmatic display.
• Knowledge of ABM including account segmentation, buying committees, audience activation, and long B2B buying cycles.
• Experience executing both brand-awareness and demand-creation campaigns with clear objective-alignment and measurement.
• Track record of managing budgets, optimizing campaigns directly, and making thoughtful investment decisions.
• Experience partnering with creative teams to develop briefs, test concepts, and improve campaign assets.
• Strong vendor management with media partners, publishers, or agencies.
• Confidence using campaign, CRM, and analytics data to assess audience quality and downstream performance.
• Strong project management and cross-functional communication skills.

Responsibilities

• Execute campaigns to build awareness and demand across multiple channels.
• Plan, launch, and optimize campaigns with audience setup, bidding, budgeting, tracking, and reporting.
• Support major brand moments to build awareness and credibility in priority markets.
• Activate ABM-driven demand-creation programs via content syndication, industry publishers, newsletters, and sponsored email.
• Translate priority account lists into actionable paid media audiences.
• Build campaigns to reach unengaged accounts and support progression within engaged accounts.
• Partner with Marketing Operations to maintain audience syncs and troubleshoot match rates and delivery issues.
• Support expansion campaigns with Customer Marketing and account teams.
• Familiarity with 6Sense, Demandbase, StackAdapt or comparable platforms.
• Develop clear creative briefs and collaborate with Creative, Content, and Product Marketing to produce assets.
• Run tests across messaging, concepts, formats, and landing pages; derive recommendations for iterations.
• Manage production timelines and asset refreshes to ensure timely launches.
• Set campaign KPIs and measure impact with Analytics; establish baselines.
• Validate audience matching, placement quality, viewability, reach, and frequency; resolve delivery issues.
• Connect campaign responses with follow-up and feedback; communicate findings and scaling decisions.

Skills

Performance marketing

Paid media

B2B marketing

LinkedIn Ads

Multi-channel advertising

Marketing analytics

Budget management

Vendor management

Project management

Communication

Job description

What You’ll Do:

• Execute campaigns that build awareness and create demand
  • Plan, launch, and optimize campaigns across LinkedIn, Meta, X, Reddit, YouTube, Google Demand Gen,programmatic display and emerging channels, including audience setup, bidding, budget pacing, tracking, and reporting.
  • Support major brand moments that build awareness, credibility, and consideration among relevant audiences in priority markets.
  • Activate demand-creation programs through content syndication, industry publishers, newsletters, and sponsored email, with clear audience requirements and lead-quality standards.
• Put ABM strategy into practice
  • Translate priority account lists, engagement signals, and buying-group needs into actionable paid media audiences.
  • Build distinct campaigns to introduce Navan to unengaged accounts, reach missing buying roles within engaged accounts, and support progression where paid media can add value.
  • Partner with Marketing Operations to maintain audience syncs, exclusions, and suppression rules, and troubleshoot match rates and delivery issues.
  • Support one-to-one and one-to-few customer expansion campaigns in partnership with Customer Marketing and account teams, validating audience size and reach before launch.
  • Familiarity with 6Sense, Demandbase, StackAdapt or comparable programmatic and account-targeting platforms.
• Partner with Creative and Conten** t
  • Develop clear creative briefs that connect the campaign objective, audience, message, offer, and channel requirements.
  • Work with Creative, Content, and Product Marketing to produce paid social, display, and sponsored-content assets.
  • Run structured tests across messaging, concepts, formats, and landing pages, and turn results into clear recommendations for the next creative iteration.
  • Manage production timelines and asset refreshes so campaigns launch on time and stay relevant.
• Measure, learn, and improve
  • Set campaign KPIs that match the objective, from qualified reach and consideration lift to account engagement, buying-group coverage, opportunities, and pipeline.
  • Partner with Analytics to design controlled tests, establish baselines, and evaluate incremental impact over appropriate measurement windows.
  • Validate account matching, placement quality, viewability, reach, and frequency, and resolve delivery issues before increasing investment.
  • Work with Marketing Operations and Sales to connect meaningful campaign responses with clear follow-up and feedback.
  • Communicate what is working, what remains uncertain, and where to scale, adjust, or stop investment.

What We’re Looking For:

• 8+ years of experience in performance marketing or paid media, including meaningful experience in B2B marketing.
• Deep, recent hands-on experience with LinkedIn Ads and multiple channels across paid social, YouTube, Google Demand Gen, and programmatic display.
• Practical knowledge of ABM, including account segmentation, buying committees, audience activation, and long B2B buying cycles.
• Experience executing both brand-awareness and demand-creation campaigns, with a clear understanding of how their objectives, creative, and measurement differ.
• A track record of managing budgets, optimizing campaigns directly, and making thoughtful investment decisions.
• Experience partnering with creative teams to develop briefs, test concepts, and improve campaign assets.
• Strong vendor management skills and experience working with media partners, publishers, or agencies.
• Confidence using campaign, CRM, and analytics data to assess audience quality and downstream performance.
• Strong project management and communication skills, with the ability to coordinate multiple campaigns and cross-functional partners.

The posted pay range represents theanticipatedlow and high end of the compensation for this position and is subject to change based on business need. To determine a successful candidate’s starting pay, we carefully consider a variety of factors, including primary work location, an evaluation of the candidate’s skills and experience, market demands, and internal parity.

For roles with on-target-earnings (OTE), the pay range includes both base salary and target incentive compensation. Target incentive compensation for some roles may include a ramping draw period. Compensation is higher for those who exceed targets. Candidates may receive more information from the recruiter.

Pay Range

$100—$140 USD

Navan uses AI-assisted Automated Employment Decision Tool (Metaview) to assist with evaluating resumes against job qualifications for this role. All final decisions are made by human recruiters and hiring managers.

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