Senior Go-to-Market Strategy & Activation Manager

Booz Allen Hamilton; McLean (VA); On-site; USD 143,000 - 266,000; Full time

Job summary

Booz Allen Hamilton in McLean, VA is seeking a Go-to-Market Strategy & Activation Senior Manager to help shape GTM approaches for priority offerings, build plan templates, launch toolkits, and coordinate capabilities to bring offerings to market.

You will work with sector teams to develop repeatable tools, actionable plans, and guidance that can be executed across markets. U.S. citizenship is required for this role.

Qualifications

• 8+ years of experience in sales, channel partnerships, marketing, or related commercial roles in enterprise software.
• Experience across multiple routes to market including direct and partner-led motions.
• Experience developing and translating go-to-market strategies into actionable plans, including market entry, launch, growth, or scale.
• Experience operating in, or closely alongside, quota- and pipeline-driven environments.
• Experience building go-to-market frameworks, plans, or playbooks that can be applied across offerings and markets.
• Knowledge of sales motions, customer acquisition, and B2B sales cycles.
• Ability to influence and collaborate across a matrixed organization without direct authority.

Responsibilities

• Build the go-to-market function from the ground up, including the standards, playbooks, and ways of working that sector teams will use to scale offerings.
• Lead the development of GTM strategies and produce the plan templates, checklists, and launch toolkits needed to bring priority products and solutions to market.
• Help define priority markets and customers, positioning and differentiation, routes to market, sales and channel strategy, and launch approach.
• Drive sales and channel readiness, and resolve gaps, dependencies, approvals, and barriers to market entry.
• Identify sector owners and partner with them to orchestrate the capabilities needed to bring offerings to market.
• Enable sector and sales teams to effectively position and sell offerings.
• Find opportunities for cross-sector promotion and expansion after launch.

Skills

GTM strategy development

Sales & channel partnerships

Marketing experience

Quotas and pipeline management

Cross-functional collaboration

Strategic planning

Education

Bachelor’s degree

Job description

Booz Allen Hamilton in McLean, VA is seeking a Go-to-Market Strategy & Activation Senior Manager to help shape GTM approaches for priority offerings, build plan templates, launch toolkits, and coordinate capabilities to bring offerings to market.

You will work with sector teams to develop repeatable tools, actionable plans, and guidance that can be executed across markets. U.S. citizenship is required for this role.