Go-to-Market Strategy & Activation Senior Manager

Booz Allen Hamilton; McLean (VA); On-site; USD 143,000 - 266,000; Full time

Job summary

Booz Allen Hamilton in McLean, VA is seeking a Go-to-Market Strategy & Activation Senior Manager to help shape GTM approaches for priority offerings, build plan templates, launch toolkits, and coordinate capabilities to bring offerings to market.

You will work with sector teams to develop repeatable tools, actionable plans, and guidance that can be executed across markets. U.S. citizenship is required for this role.

Qualifications

• 8+ years of experience in sales, channel partnerships, marketing, or related commercial roles in enterprise software.
• Experience across multiple routes to market including direct and partner-led motions.
• Experience developing and translating go-to-market strategies into actionable plans, including market entry, launch, growth, or scale.
• Experience operating in, or closely alongside, quota- and pipeline-driven environments.
• Experience building go-to-market frameworks, plans, or playbooks that can be applied across offerings and markets.
• Knowledge of sales motions, customer acquisition, and B2B sales cycles.
• Ability to influence and collaborate across a matrixed organization without direct authority.

Responsibilities

• Build the go-to-market function from the ground up, including the standards, playbooks, and ways of working that sector teams will use to scale offerings.
• Lead the development of GTM strategies and produce the plan templates, checklists, and launch toolkits needed to bring priority products and solutions to market.
• Help define priority markets and customers, positioning and differentiation, routes to market, sales and channel strategy, and launch approach.
• Drive sales and channel readiness, and resolve gaps, dependencies, approvals, and barriers to market entry.
• Identify sector owners and partner with them to orchestrate the capabilities needed to bring offerings to market.
• Enable sector and sales teams to effectively position and sell offerings.
• Find opportunities for cross-sector promotion and expansion after launch.

Skills

GTM strategy development

Sales & channel partnerships

Marketing experience

Quotas and pipeline management

Cross-functional collaboration

Strategic planning

Education

Bachelor’s degree

Job description

Join a culture of empowerment and connectivity.

Develop your craft

Learn the skills you need to accelerate your career.

Discover benefits that support your life and work.

Innovate with intention

Build mission-ready tech that protects the nation.

Go-to-Market Strategy & Activation Senior Manager

The Opportunity:

Booz Allen is turning some of its most differentiated technology and intellectual property across cyber, AI, cloud, and other emerging areas into products and solutions that scale. As we build out our commercialization capability, you will help create a more repeatable go-to-market approach that makes this possible, in close partnership with sector teams.

As a Go-to-Market Strategy & Activation Senior Manager, you will help shape go-to-market approaches for priority offerings, build the plan templates, launch toolkits, and coordinate the capabilities needed to bring offerings to market. We are looking for a builder who has worked close to revenue in sales, channel partnerships, marketing, or related commercial roles who knows how to take an offering to market and can turn that experience into repeatable tools, actionable plans, and guidance sector teams can execute against. Due to the nature of work performed within this facility, U.S. citizenship is required.

What You’ll Work On:

• Build the go-to-market function from the ground up, including the standards, playbooks, and ways of working that sector teams will use to scale offerings.
• Lead the development of GTM strategies and produce the plan templates, checklists, and launch toolkits needed to bring priority products and solutions to market.
• Help define priority markets and customers, positioning and differentiation, routes to market, sales and channel strategy, and launch approach.
• Drive sales and channel readiness, and resolve gaps, dependencies, approvals, and barriers to market entry.
• Identify sector owners and partner with them to orchestrate the capabilities needed to bring offerings to market.
• Enable sector and sales teams to effectively position and sell offerings.
• Find opportunities for cross-sector promotion and expansion after launch.

You Have:

• 8+ years of experience in sales, channel partnerships, marketing, or related commercial roles in enterprise software
• Experience across multiple routes to market including direct and partner-led motions
• Experience developing and translating go-to-market strategies into actionable plans, including market entry, launch, growth, or scale
• Experience operating in, or closely alongside, quota- and pipeline-driven environments
• Experience building go-to-market frameworks, plans, or playbooks that can be applied across offerings and markets
• Knowledge of sales motions, customer acquisition, and B2B sales cycles
• Ability to influence and collaborate across a matrixed organization without direct authority
• Bachelor’s degree

Join us. The world can’t wait.

Nice If You Have:

• Experience across multiple GTM models, SaaS, or subscription-based offerings
• Experience working with or selling to U.S. government customers

Compensation

At Booz Allen, we celebrate your contributions, provide you with opportunities and choices, and support your total well-being. Our offerings include health, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and dependent care. Our recognition awards program acknowledges employees for exceptional performance and superior demonstration of our values. Full-time and part-time employees working at least 20 hours a week on a regular basis are eligible to participate in Booz Allen’s benefit programs. Individuals that do not meet the threshold are only eligible for select offerings, not inclusive of health benefits. We encourage you to learn more about our total benefits by visiting the Resource page on our Careers site and reviewing Our Employee Benefits page.

Salary at Booz Allen is determined by various factors, including but not limited to location, the individual’s particular combination of education, knowledge, skills, competencies, and experience, as well as contract-specific affordability and organizational requirements. The projected compensation range for this position is $142,900.00 to $266,000.00 (annualized USD). The estimate displayed represents the typical salary range for this position and is just one component of Booz Allen’s total compensation package for employees. This posting will close within 90 days from the Posting Date.

Identity Statement

As part of the hiring process, we will ask you to complete an identity verification process that leverages advanced biometrics and artificial intelligence to ensure authenticity and protect against identity fraud. You are expected to be on camera during interviews and assessments. We reserve the right to take your picture to verify your identity and prevent fraud.

Candidate AI Usage Policy

AI is a part of our daily work at Booz Allen, and we are committed to the responsible and ethical use of AI tools. However, we want to ensure a fair candidate process based on your own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) or other tools to assist with responses during interviews (whether in-person or virtual) is prohibited unless permission is explicitly provided.

Work Model

Our people-first culture prioritizes the benefits of collaboration. To support engagement and effective communication, employees working virtually are generally expected to have their cameras on during meetings.

• Remote: If this position is listed as remote, there may still be occasions when you are required to work in person at a Booz Allen or customer facility.
• Hybrid: If this position is listed as hybrid, you will be expected to work from a Booz Allen or customer facility, in alignment with your leadership's expectations and the needs of the role.
• Onsite: If this position is listed as onsite, work will primarily be performed full-time at a customer facility, where employees will collaborate directly with colleagues and customers as required by the role.

Commitment to Non-Discrimination

All qualified applicants will receive consideration for employment without regard to disability, status as a protected veteran or any other status protected by applicable federal, state, local, or international law.