Senior Global Video Media Lead (TV/OTT)
Etsy
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Benefits offered by this job
Job summary
Etsy is seeking a highly motivated Senior Media Manager to lead global TV, OTT/CTV, and digital video strategy and execution. You will drive upper-funnel video investments to boost consideration and growth, translating consumer insights into high-performing campaigns and coordinating with Brand, Analytics, and Finance to optimize impact.
The role requires strong media buying experience, leadership without direct authority, and the ability to influence senior stakeholders while partnering with
Qualifications
- 7+ years of media experience in US/UK/DE with TV/video campaigns.
- Strong planning, buying, and optimization across linear and OTT/CTV.
- Expertise in measurement solutions like MMM and MTA.
- Hands-on DSP experience with Trade Desk, Amazon Ads and DV360.
- Excellent communication with senior partners and cross-functional teams.
Responsibilities
- Own global TV, OTT/CTV and online video campaign strategy and execution.
- Lead end-to-end activation to drive consideration and growth.
- Partner with Analytics, Research and Finance for measurement frameworks.
- Manage agency relationships and optimize media plans and buys.
- Influence senior leadership on investment strategy and priorities.
- Collaborate across Brand, Analytics, and Product to align on goals.
Skills
Tools
Job description
Etsy is seeking a highly motivated Senior Media Manager to lead global TV, OTT/CTV, and digital video strategy and execution. You will drive upper-funnel video investments to boost consideration and growth, translating consumer insights into high-performing campaigns and coordinating with Brand, Analytics, and Finance to optimize impact.
The role requires strong media buying experience, leadership without direct authority, and the ability to influence senior stakeholders while partnering with
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