Senior CTV/OTT Media Buyer — ROI-Driven Optimizer

Grayson HR; New York (NY); Sur place; USD 90 000 - 130 000; Plein temps

Résumé du poste

Grayson HR seeks a senior hands-on TV & Video Media Buyer who can own execution, optimize performance, and expand our OTT/streaming efforts. This role focuses on ROI, direct negotiations, and light trafficking/reporting to keep campaigns running cleanly and efficiently.

Primary scope includes launching our brand on FAST channels and auditing the current TV network mix for actionable optimization. You will plan, buy, and optimize local and national TV with OTT/CTV across DSPs, monitor daily

Qualifications

• 5+ years of hands-on local and national TV media buying with proven expertise in OTT/CTV/streaming acquisition.
• Direct experience in legal advertising (SSD, PI, Mass Tort, MVA, or similar high-intent sectors).
• Strong data-driven approach with focus on response metrics and delivery accountability.

Responsabilités

• Plan, buy, and optimize local and national TV (broadcast, cable, syndicated) alongside OTT/CTV/streaming buys across DSPs and direct publisher relationships.
• Monitor and optimize campaigns daily based on response, CPL, CPC, and ROI; pivot strategy quickly as needed.
• Negotiate rates, added value, and premium placements with stations, networks, and streaming inventory providers.
• Direct and manage admin support to ensure trafficking, reporting, pacing tracking, clearance verification, and delivery monitoring.
• Partner with internal creative and analytics teams to refine messaging and improve campaign performance.

Connaissances

Data-driven mindset

Negotiations

Campaign optimization

ROI focus

Formation

Bachelor's Degree in Marketing/Advertising

Outils

Excel Dashboards

Description du poste

Grayson HR seeks a senior hands-on TV & Video Media Buyer who can own execution, optimize performance, and expand our OTT/streaming efforts. This role focuses on ROI, direct negotiations, and light trafficking/reporting to keep campaigns running cleanly and efficiently.

Primary scope includes launching our brand on FAST channels and auditing the current TV network mix for actionable optimization. You will plan, buy, and optimize local and national TV with OTT/CTV across DSPs, monitor daily