Senior Media Buyer-CTV/OTT

Grayson HR; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Grayson HR seeks a senior hands-on TV & Video Media Buyer who can own execution, optimize performance, and expand our OTT/streaming efforts. This role focuses on ROI, direct negotiations, and light trafficking/reporting to keep campaigns running cleanly and efficiently.

Primary scope includes launching our brand on FAST channels and auditing the current TV network mix for actionable optimization. You will plan, buy, and optimize local and national TV with OTT/CTV across DSPs, monitor daily

Qualifications

• 5+ years of hands-on local and national TV media buying with proven expertise in OTT/CTV/streaming acquisition.
• Direct experience in legal advertising (SSD, PI, Mass Tort, MVA, or similar high-intent sectors).
• Strong data-driven approach with focus on response metrics and delivery accountability.

Responsibilities

• Plan, buy, and optimize local and national TV (broadcast, cable, syndicated) alongside OTT/CTV/streaming buys across DSPs and direct publisher relationships.
• Monitor and optimize campaigns daily based on response, CPL, CPC, and ROI; pivot strategy quickly as needed.
• Negotiate rates, added value, and premium placements with stations, networks, and streaming inventory providers.
• Direct and manage admin support to ensure trafficking, reporting, pacing tracking, clearance verification, and delivery monitoring.
• Partner with internal creative and analytics teams to refine messaging and improve campaign performance.

Skills

Data-driven mindset

Negotiations

Campaign optimization

ROI focus

Education

Bachelor's Degree in Marketing/Advertising

Tools

Excel Dashboards

Job description

We are seeking a senior, hands‑on TV & Video Media Buyer who can own execution, optimize performance, and expand our efforts into OTT/streaming. This role is for a results-oriented buyer who knows how to buy, negotiate, optimize, and deliver ROI—not just plan. You will also oversee light operational support (trafficking, reporting) to ensure all campaigns run cleanly, efficiently, and accurately.

Immediate Scope of Work

Primary (CTV/OTT)

Develop and execute a comprehensive strategy for launching our brand on FAST (Free Ad‑Supported Streaming TV) channels.

Secondary (Linear TV)

Audit the performance of our current TV network mix and provide actionable, expert recommendations for immediate optimization.

Key Responsibilities

• Plan, buy, and optimize local and national TV (broadcast, cable, syndicated) alongside OTT/CTV/streaming buys across DSPs and direct publisher relationships.
• Monitor and optimize campaigns daily based on response, CPL, CPC, and ROI; swiftly identify underperforming inventory and pivot strategy in real time.
• Negotiate rates, added value, and premium placements with stations, networks, and streaming inventory providers.
• Direct and manage admin support to ensure seamless trafficking, accurate reporting, continuous pacing tracking, clearance verification, and delivery monitoring.
• Partner with internal creative and analytics teams to refine messaging, track attribution, and improve overarching campaign performance.

Qualifications

Experience

• 5+ years of hands‑on local and national TV media buying with proven expertise in OTT/CTV/streaming acquisition.

Niche Background

• Direct experience in legal advertising (SSD, PI, Mass Tort, MVA, or similar high‑intent sectors).

Core Competencies

• Data‑driven mindset with a relentless focus on response metrics; strong track record of direct negotiations with stations and vendors; ability to move fast and remain accountable for delivery.

Operations

• Experience directing or managing media support staff.

Education

• Bachelor’s Degree in Marketing, Advertising, or related field preferred.

Preferred Qualifications

Direct Response

• Heavy experience in DRTV or high‑frequency/low‑cost inventory buying.

Attribution & Tools

• In‑depth knowledge of TV/streaming attribution methodologies (call tracking, view‑through, matched‑market testing) and advanced Excel/dashboard reporting capabilities.