Senior Global UA Marketing Lead - Cross-Platform Growth

Functional Sourcing; Newark (NJ); On-site; USD 70,000 - 100,000; Full time

Job summary

Functional Sourcing in Newark, NJ is seeking a candidate experienced in Performance Marketing and User Acquisition. Responsibilities include developing global marketing strategies, managing multi-platform advertising campaigns, and optimizing performance based on data analysis. Candidates should have over 6 years of experience in relevant fields, a deep understanding of advertising tools like AppsFlyer, and fluency in English. A passion for mobile games and knowledge of other languages is a plus.

Qualifications

• 6+ years of experience in Performance Marketing/User Acquisition.
• Thorough understanding of MMPs such as AppsFlyer, Adjust, and Singular.
• Data-driven mindset, focusing on performance and results.

Responsibilities

• Responsible for strategy and implementation of global marketing and UA campaigns.
• Operate and optimize multi-platform advertising campaigns.
• Analyze data and improve effectiveness of campaigns.

Skills

Performance Marketing

User Acquisition

Data Analysis

Advertising Campaign Management

English Fluency

Cross-platform Advertising

Tools

AppsFlyer

Adjust

Singular

Google Advertising

Meta Advertising

Unity Advertising

AppLovin

Job description

Functional Sourcing in Newark, NJ is seeking a candidate experienced in Performance Marketing and User Acquisition. Responsibilities include developing global marketing strategies, managing multi-platform advertising campaigns, and optimizing performance based on data analysis. Candidates should have over 6 years of experience in relevant fields, a deep understanding of advertising tools like AppsFlyer, and fluency in English. A passion for mobile games and knowledge of other languages is a plus.