Mobile Game - Senior UA Marketing

Functional Sourcing; Newark (NJ); On-site; USD 70,000 - 100,000; Full time

Job summary

Functional Sourcing in Newark, NJ is seeking a candidate experienced in Performance Marketing and User Acquisition. Responsibilities include developing global marketing strategies, managing multi-platform advertising campaigns, and optimizing performance based on data analysis. Candidates should have over 6 years of experience in relevant fields, a deep understanding of advertising tools like AppsFlyer, and fluency in English. A passion for mobile games and knowledge of other languages is a plus.

Qualifications

• 6+ years of experience in Performance Marketing/User Acquisition.
• Thorough understanding of MMPs such as AppsFlyer, Adjust, and Singular.
• Data-driven mindset, focusing on performance and results.

Responsibilities

• Responsible for strategy and implementation of global marketing and UA campaigns.
• Operate and optimize multi-platform advertising campaigns.
• Analyze data and improve effectiveness of campaigns.

Skills

Performance Marketing

User Acquisition

Data Analysis

Advertising Campaign Management

English Fluency

Cross-platform Advertising

Tools

AppsFlyer

Adjust

Singular

Google Advertising

Meta Advertising

Unity Advertising

AppLovin

Job description

Newark Liberty International Airport (EWR), Newark International Airport Street, Newark, NJ

Please refer to Functional Sourcing in your application

• Responsible for the strategy and implementation of global marketing and user acquisition (UA) campaigns.
• Operate and optimize multi-platform advertising campaigns (Google, Meta, Unity, AppLovin)
• Analyze data and improve the effectiveness of Performance Marketing / UA
• Plan, allocate, and manage advertising resources (video, images)
• Implement global UA campaigns and monitor their effectiveness.
• Over 6 years of experience in Performance Marketing / UA
• Thorough understanding and experience working with MMPs (AppsFlyer, Adjust, Singular)
• Experience in implementing and managing cross-platform advertising.
• Use English well in the workplace.
• Possesses a data-driven mindset, focusing on performance and results.
• Passionate about and knowledgeable about mobile games
• Data-driven, with a data-centric approach, focusing on analyzing and optimizing performance indicators.
• Interested in Data Science/Advanced Analytics geometry dash lite
• Knowing other foreign languages besides English