Mobile Game - Senior UA Marketing

Education Stake; Newark (NJ); On-site; USD 90,000 - 120,000; Full time

Job summary

Education Stake is looking for an experienced Performance Marketing Manager to lead global marketing and user acquisition campaigns. You will be responsible for optimizing multi-platform advertising across channels like Google and Meta. The ideal candidate has over 6 years of experience, a data-driven mindset, and a passion for mobile games. Strong proficiency in English is essential, and knowledge of MMPs like AppsFlyer is a plus. Join us in Newark, NJ for this exciting opportunity.

Qualifications

• Over 6 years of experience in Performance Marketing / UA.
• Thorough understanding and experience working with MMPs.
• Experience in implementing and managing cross-platform advertising.

Responsibilities

• Responsible for the strategy and implementation of global marketing and user acquisition (UA) campaigns.
• Operate and optimize multi-platform advertising campaigns.
• Analyze data and improve the effectiveness of Performance Marketing / UA.

Skills

Performance Marketing / UA

Cross-platform advertising

Data analysis

English proficiency

Data-driven mindset

Mobile games knowledge

Tools

AppsFlyer

Adjust

Singular

Job description

Newark Liberty International Airport (EWR), Newark International Airport Street, Newark, NJ

Please refer to Education Stake in your application

Responsibilities

• Responsible for the strategy and implementation of global marketing and user acquisition (UA) campaigns.
• Operate and optimize multi-platform advertising campaigns (Google, Meta, Unity, AppLovin).
• Analyze data and improve the effectiveness of Performance Marketing / UA.
• Plan, allocate, and manage advertising resources (video, images).
• Implement global UA campaigns and monitor their effectiveness.

Qualifications

• Over 6 years of experience in Performance Marketing / UA.
• Thorough understanding and experience working with MMPs (AppsFlyer, Adjust, Singular).
• Experience in implementing and managing cross-platform advertising.
• Use English well in the workplace.
• Possesses a data-driven mindset, focusing on performance and results.
• Passionate about and knowledgeable about mobile games.
• Data-driven, with a data-centric approach, focusing on analyzing and optimizing performance indicators.
• Interested in Data Science/Advanced Analytics geometry dash lite.
• Knowing other foreign languages besides English.