Senior Global Media Strategy Lead

Aquent; Seattle (WA); On-site; USD 110,000 - 140,000; Full time

Job summary

Aquent in Seattle, WA seeks a seasoned media strategist to own end-to-end cross-channel media planning for campaigns. You’ll manage external agencies and internal teams, translating objectives into effective media strategies and driving real-time optimizations.

You will leverage data to inform decisions, report on KPI performance, and develop strategic insights for leadership while collaborating with marketing stakeholders across the organization.

Qualifications

• 6+ years of professional non-internship marketing experience.
• In-depth knowledge of cross-channel media strategy and experience leading complex business initiatives at an agency or in-house with a large advertiser.
• Proven experience building and optimizing multiple, simultaneous marketing campaigns.
• Demonstrated experience using data and metrics to drive improvements and inform strategic decisions.
• Experience using industry media planning tools such as Nielsen, Kantar, Comscore, etc.
• Experience managing or working within cross-functional marketing and creative teams.
• Self-motivated and comfortable working independently with minimal supervision.

Responsibilities

• Own end-to-end cross-channel media planning and execution for specific campaigns, managing external media agencies and internal activation teams to translate business objectives into compelling media strategies.
• Partner closely with internal marketing stakeholders on the broader marketing campaign strategy, serving as the expert in paid media.
• Drive real-time campaign optimizations based on KPIs and compile regular reporting from multiple sources to inform decisions.
• Develop comprehensive campaign wrap reports, providing strategic and actionable insights that guide future initiatives.
• Advise leadership and stakeholders, clearly articulating the rationale behind decisions and recommendations.
• Leverage your expertise to lead projects beyond daily campaign work, influencing the media team and broader marketing organization.
• Navigate a highly-matrixed organization with integrity and self-sufficiency, representing your team effectively.
• Collaborate with other media managers across the organization to optimize overall investment decisions and insights.
• Contribute valuable insights to the overall advertising portfolio strategy and investment models.

Skills

Media planning

Cross-channel media

Campaign optimization

Data-driven decisions

Agency collaboration

Stakeholder communication

Project management

Tools

Nielsen

Kantar

Comscore

Job description

Aquent in Seattle, WA seeks a seasoned media strategist to own end-to-end cross-channel media planning for campaigns. You’ll manage external agencies and internal teams, translating objectives into effective media strategies and driving real-time optimizations.

You will leverage data to inform decisions, report on KPI performance, and develop strategic insights for leadership while collaborating with marketing stakeholders across the organization.