Senior Paid Media Architect for Global Growth

Aquent; Las Vegas (NV); On-site; USD 110,000 - 165,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

Paid sick leave

Retirement plan with company match

Aquent Gymnasium training

Job summary

Aquent is seeking a hands-on Paid Media Specialist to own paid acquisition across multiple channels, from strategy to execution. You will craft scalable account structures, optimize relentlessly, and drive measurable growth for a client undergoing brand transformation.

Responsibilities include end-to-end campaign management, sophisticated bidding, conversion tracking, and cross-team collaboration with Creative, Analytics, Product, and Lifecycle teams.

Qualifications

• 3 to 8+ years of hands-on paid media experience across paid search, social, and video.
• Proven ownership of monthly ad spends $100K–$500K+ with CAC/payback management.
• Deep fluency with Google Ads & Meta Ads Manager; hands-on with at least one other platform (TikTok, Snapchat, Pinterest, LinkedIn).
• Strong analytics with GA4, GTM, server-side tracking, and CAPI setups.
• Proficiency with Looker/Tableau or similar; SQL is a plus.

Responsibilities

• Lead end-to-end build and management of paid campaigns across Google, Meta, TikTok, and other platforms.
• Develop scalable account structures, taxonomy, audience layers, bidding strategies, and asset organization.
• Execute daily optimizations: bidding, negative targeting, budget reallocation, creative rotation.
• Manage large monthly spend, scaling when profitable and pulling back when needed.
• Implement advanced bidding strategies (tCPA, tROAS, PMax) and leverage automation judiciously.
• Be primary liaison with ad platforms for beta access, policy escalations, and suspensions.
• Own event tracking/conversion setup via GTM/GA4/server-side/CAPI.
• Maintain rigorous tracking: clean UTMs, deduplicated pixels, measurement plan.

Skills

Campaign optimization

GA4/UTM tracking

Excel/Sheets

Data-driven decision making

AI-assisted optimization

Bid management

Creative testing

Cross-channel advertising

Tools

Google Ads

Meta Ads Manager

TikTok Ads

LinkedIn Ads

Job description

Aquent is seeking a hands-on Paid Media Specialist to own paid acquisition across multiple channels, from strategy to execution. You will craft scalable account structures, optimize relentlessly, and drive measurable growth for a client undergoing brand transformation.

Responsibilities include end-to-end campaign management, sophisticated bidding, conversion tracking, and cross-team collaboration with Creative, Analytics, Product, and Lifecycle teams.