Strategic Cross-Channel Media Planner & Insights Lead

Amazon; Seattle (WA); On-site; USD 80,000 - 103,000; Full time

Benefits offered by this job

Health insurance

RSUs

401(k) matching

Paid time off

Parental leave

Job summary

Amazon.com Services LLC in Seattle is seeking a highly organized media professional to support planning and execution of North America media plans across Brand, Retail, and Prime campaigns. You will build processes and tools to enable cross-functional visibility and accountability of our global media investments.

You will partner with Media Managers, finance, and agencies to optimize campaigns, track budgets, and drive innovative channel mix while maintaining a customer-obsessed, metrics-driven

Qualifications

• 3+ years of professional non-internship marketing experience
• In-depth knowledge of cross-channel media strategy and experience leading complex business at an agency or in-house with a large advertiser
• Clear understanding of media principles, planning, and buying functions in the US and CA
• Experience using industry media planning tools such as Nielsen, Kantar, Comscore, DCM, etc.
• Experience using data and metrics to drive improvements
• Advanced proficiency in Excel and Word
• Strong verbal and written communication skills

Responsibilities

• Develop fully integrated media plans and implement across multiple channels.
• Monitor campaigns and optimize results through internal reviews.
• Analyze syndicated and proprietary data to select optimal media vehicles.
• Manage budgets, PO requests, and monthly spend forecasts.
• Own spec sheets, trafficking, and messaging mapping processes.
• Meet with sales reps to stay updated on opportunities and drive channel mix innovation.
• Collaborate with media agency to scale media operations.
• Demonstrate strong understanding of media fundamentals.
• Build relationships with internal teams, agencies, and finance.

Skills

Cross-channel media strategy

Agency or in-house experience

Data-driven

Excel proficiency

Verbal and written communication

Experience with Nielsen/Kantar/Comson…

DCM

Tools

Nielsen

Kantar

Comscore

DCM

Job description

Amazon.com Services LLC in Seattle is seeking a highly organized media professional to support planning and execution of North America media plans across Brand, Retail, and Prime campaigns. You will build processes and tools to enable cross-functional visibility and accountability of our global media investments.

You will partner with Media Managers, finance, and agencies to optimize campaigns, track budgets, and drive innovative channel mix while maintaining a customer-obsessed, metrics-driven