Senior Global Cloud Campaigns Architect

Salesforce.com, inc.; Washington, Northern (IL, KY); Hybrid; USD 143,000 - 217,000; Full time

Job summary

Salesforce.com, inc. is seeking a Senior Manager to own end-to-end integrated campaign strategy for an assigned portfolio, translating priorities into differentiated narratives and activation plans.

You will drive full-funnel journeys and lead cross-functional teams across Marketing, Creative, Content, and Sales to deliver globally scalable programs from planning to optimization. The role demands strategic vision and executional rigor, with a track record of measurable campaign impact.

Qualifications

• 7+ years of experience in integrated campaign strategy, integrated marketing, or campaign management within a B2B enterprise environment.
• Demonstrated success leading complex, full-funnel campaigns with end-to-end accountability.
• Experience translating business priorities and customer insights into differentiated campaign strategies.
• Proven ability to lead and influence within a large, global, matrixed organization.
• Strong cross-functional leadership skills across Product Marketing, Creative, Content, Paid Media, Sales, and Field Marketing.
• Experience developing customer journeys, campaign briefs, activation frameworks, bills of materials, and global enablement plans.
• Strong analytical skills and experience measuring, communicating, and optimizing campaign performance.
• Ability to navigate ambiguity, solve complex problems, and drive progress with a high degree of independence.
• Excellent written, verbal, and executive communication skills.

Responsibilities

• Own the end-to-end integrated campaign strategy for an assigned portfolio, including annual and quarterly planning.
• Translate business priorities, audience insights, and customer buying triggers into differentiated campaign narratives and activation plans.
• Develop full-funnel customer journeys that connect brand, product, demand generation, and field activation.
• Lead journey gap analyses to identify opportunities across audiences, messaging, content, offers, channels, and lifecycle stages.
• Establish campaign objectives, audience priorities, value propositions, and success measures in partnership with Product Marketing and GCC leadership.
• Create content and offer prioritization frameworks based on customer needs, journey gaps, and potential business impact.

Skills

Integrated strategy

Cross-functional leadership

Executive communication

Analytical skills

Campaign planning

Customer journeys

Job description

Salesforce.com, inc. is seeking a Senior Manager to own end-to-end integrated campaign strategy for an assigned portfolio, translating priorities into differentiated narratives and activation plans.

You will drive full-funnel journeys and lead cross-functional teams across Marketing, Creative, Content, and Sales to deliver globally scalable programs from planning to optimization. The role demands strategic vision and executional rigor, with a track record of measurable campaign impact.