Senior Gaming Lifecycle & Engagement Lead

Amazon Inc.; Culver City (CA); Vor Ort; USD 143.000 - 193.000; Vollzeit

Benefits dieser Stelle

Health insurance

401(k) matching

Paid time off

Parental leave

Restricted stock units (RSUs)

Zusammenfassung

Amazon Gaming is seeking a lifecycle & engagement manager to own the end-to-end player lifecycle—from first touch through retention and reactivation. You will build the lifecycle engine, define journey segmentation, and partner with product and analytics to drive measurable improvements in engagement and lifetime value.

The ideal candidate combines CRM and lifecycle expertise with a passion for gaming. You will lead communications, programs, and experiences that keep players engaged, active, and

Qualifikationen

• 6+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building, executing and scaling cross-functional marketing programs.
• Experience leading go-to-market for consumer software or hardware product launches.

Aufgaben

• Design and execute end-to-end lifecycle campaigns.
• Define player journey and segmentation frameworks.
• Partner with product and analytics teams to improve engagement and retention.
• Build lifecycle marketing engine from the ground up.

Kenntnisse

Marketing experience

Data-driven decision making

Cross-functional collaboration

Go-to-market planning

Campaign management

Customer segmentation

Tools

Excel

Tableau

Jobbeschreibung

Amazon Gaming is seeking a lifecycle & engagement manager to own the end-to-end player lifecycle—from first touch through retention and reactivation. You will build the lifecycle engine, define journey segmentation, and partner with product and analytics to drive measurable improvements in engagement and lifetime value.

The ideal candidate combines CRM and lifecycle expertise with a passion for gaming. You will lead communications, programs, and experiences that keep players engaged, active, and