Gaming Lifecycle & Engagement Lead (Retention & Growth)

Amazon Inc.; Irvine (CA); Vor Ort; USD 143.000 - 193.000; Vollzeit

Benefits dieser Stelle

Health insurance

RSUs

Zusammenfassung

Amazon.com Services LLC in Irvine, CA is seeking a Lifecycle & Engagement Manager for Amazon Gaming to own the end-to-end player lifecycle, from first touch through retention and reactivation. You will design and execute communications, programs, and experiences that keep players engaged and invested in the Amazon Gaming ecosystem.

You will build the lifecycle marketing engine, define the player journey, create segmentation frameworks, and develop automated strategies.

Qualifikationen

• 6+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building, executing and scaling cross-functional marketing programs.
• Experience leading go-to-market for consumer software or hardware product launches.

Aufgaben

• Own end-to-end player lifecycle from first touch through retention and reactivation.
• Define the player journey, segmentation frameworks, and automated communication strategies.
• Partner with product and analytics teams to improve engagement, retention, and lifetime value.

Kenntnisse

Lifecycle marketing

Data-driven decisions

Cross-functional teamwork

Marketing analytics

Campaign management

Ausbildung

Bachelor's degree in Marketing

Tools

Excel

Tableau

Jobbeschreibung

Amazon.com Services LLC in Irvine, CA is seeking a Lifecycle & Engagement Manager for Amazon Gaming to own the end-to-end player lifecycle, from first touch through retention and reactivation. You will design and execute communications, programs, and experiences that keep players engaged and invested in the Amazon Gaming ecosystem.

You will build the lifecycle marketing engine, define the player journey, create segmentation frameworks, and develop automated strategies.