Senior Games Consumer Insights Researcher

Sega of America, Inc.; Irvine (CA); Hybrid; USD 100,000 - 160,000; Full time

Job summary

Sega of America, Inc. in Irvine leads SEGA West Consumer Insights within the Business Strategy organization, guiding product greenlighting, portfolio strategies, and health tracking across games and live services.

The Senior Researcher will lead end-to-end research initiatives, partner with stakeholders, design methodologies, and mentor junior researchers, ensuring insights drive business outcomes for SEGA’s portfolio.

Qualifications

• In-office attendance is an essential function of this position to ensure supervision, collaboration, and teamwork.
• Typically has 5+ years of applied custom research experience.
• Advanced proficiency with DIY survey platforms such as Alchemer or Qualtrics.
• Advanced proficiency with syndicated research tools such as GWI, YouGov Profiles, Circana, or similar platforms.
• Advanced proficiency in Microsoft Suite, including Word, Excel, and PowerPoint.
• Advanced experience analyzing data using SPSS or similar survey analysis software.
• Advanced analytical reasoning, critical thinking, and written communication skills.
• Strong interest in and expert-level knowledge of the video games industry, including SEGA’s portfolio and key competitors.

Responsibilities

• Lead complex quantitative and qualitative research projects end-to-end.
• Partner with stakeholders to define research needs and success criteria.
• Own research design, documentation, and methodology, ensuring all stakeholders are aligned on objectives and the intended use of data.
• Own the research delivery process, serving as the primary point of contact for results readouts and action items.
• Proactively lead research road mapping and budget planning for assigned areas of the portfolio, ensuring stakeholder budgets are aligned with anticipated costs over multiple years.
• Mentor junior researchers and review their work for quality.
• Other responsibilities are performed as assigned or needed.

Skills

DIY survey platforms

Syndicated research tools

Microsoft Office

SPSS

Analytical reasoning

Written communication

Video games industry knowledge

Tools

Alchemer

Qualtrics

GWI

YouGov Profiles

Circana

Excel

PowerPoint

Job description

Sega of America, Inc. in Irvine leads SEGA West Consumer Insights within the Business Strategy organization, guiding product greenlighting, portfolio strategies, and health tracking across games and live services.

The Senior Researcher will lead end-to-end research initiatives, partner with stakeholders, design methodologies, and mentor junior researchers, ensuring insights drive business outcomes for SEGA’s portfolio.