Senior Consumer Insights Researcher (Games & Live Services)

Sega Of America; Irvine (CA); On-site; USD 94,000 - 117,000; Full time

Job summary

SEGA West Consumer Insights (SWCI) sits within the Business Strategy organization and informs product greenlighting, portfolio strategies, and product health tracking. The Senior Researcher leads complex studies across games and services, partnering with Product, Brand, Corporate Planning, and Publishing to translate questions into actionable insights.

The role focuses on end-to-end research, stakeholder alignment, and delivering high-quality results, with in-office collaboration and leadership

Qualifications

• Typically has 5+ years of applied custom research experience.
• Advanced proficiency with DIY survey platforms such as Alchemer or Qualtrics.
• Advanced proficiency with syndicated research tools such as GWI, YouGov Profiles, Circana, or similar platforms.
• Advanced proficiency in Microsoft Suite, including Word, Excel, and PowerPoint.
• Advanced experience analyzing data using SPSS or similar survey analysis software.
• Advanced analytical reasoning, critical thinking, and written communication skills.
• Strong interest in and expert-level knowledge of the video games industry.

Responsibilities

• Lead complex quantitative and qualitative research projects end-to-end.
• Partner with stakeholders to define research needs and success criteria.
• Own research design, documentation, and methodology, ensuring all stakeholders are aligned on objectives.
• Own the research delivery process, serving as the primary readout contact.
• Mentor junior researchers and review their work for quality.

Skills

Applied research

Quantitative research

Qualitative research

Data analysis

MS Excel

SPSS

Mentoring

Stakeholder collaboration

Tools

Alchemer

Qualtrics

GWI

YouGov Profiles

Circana

Job description

SEGA West Consumer Insights (SWCI) sits within the Business Strategy organization and informs product greenlighting, portfolio strategies, and product health tracking. The Senior Researcher leads complex studies across games and services, partnering with Product, Brand, Corporate Planning, and Publishing to translate questions into actionable insights.

The role focuses on end-to-end research, stakeholder alignment, and delivering high-quality results, with in-office collaboration and leadership