Remote Senior Insight Researcher — Gaming & Digital Experience

Hard Rock Digital; Ontario (CA); Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

Hybrid/Remote work environment

Competitive compensation

Global brand backing

Job summary

Hard Rock Digital is seeking a Senior Insight Researcher to join the Consumer Insights team. You’ll lead qualitative and quantitative research across in-house, agency, and hybrid models, informing brand, product, and promotional decisions for North American sportsbook and casino initiatives.

You will design studies, script surveys, manage vendors, and translate findings into actionable dashboards and executive summaries, while upholding data privacy and ethics.

Qualifications

• Four+ years in consumer insights or market research, agency or client side.
• Experience delivering qualitative and quantitative research end-to-end across ad hoc studies and tracking programs.
• Experience briefing and managing research agencies, RFQs, proposals and contracts.

Responsibilities

• Translate business questions into clear research plans and select methodologies.
• Draft RFQ and run agency selection processes with the team lead.
• Manage qualitative and quantitative research end-to-end, including brand trackers and testing.
• Write and review briefs, questionnaires, analysis specs, and discussion guides.
• Analyze data from customer, panel, behavioural and syndicated sources; review agency outputs.
• Apply AI-assisted tools for scripting, transcription, coding, analysis and summarisation with quality checks.

Skills

Qualitative research

Quantitative research

Survey scripting

Dashboard storytelling

Vendor management

AI-assisted tools

Education

Bachelor's degree in market research

Tools

Qualtrics

SurveyMonkey

UserTesting

Excel

Power BI

Tableau

Job description

Hard Rock Digital is seeking a Senior Insight Researcher to join the Consumer Insights team. You’ll lead qualitative and quantitative research across in-house, agency, and hybrid models, informing brand, product, and promotional decisions for North American sportsbook and casino initiatives.

You will design studies, script surveys, manage vendors, and translate findings into actionable dashboards and executive summaries, while upholding data privacy and ethics.