Senior Franchise Development Manager

Hana Group; Irving (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

Hana Brands in Irving, TX is seeking a Sr Franchise Development Manager to drive national and regional franchise growth, lead market strategy, and mentor the franchise team to deliver measurable results aligned with company expansion goals.

You will collaborate with marketing, legal, and operations to optimize recruitment, assess candidates, and provide leadership-focused insights to executives. This role demands strategic vision and hands-on execution across a growing franchise network.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field required.
• 6–8 years of experience in franchise development or sales.
• Proven track record in franchise network expansion and deal closure.

Responsibilities

• Design and execute national and regional franchise growth plans.
• Identify emerging markets and develop territory prioritization strategies.
• Represent the brand at industry events, panels, and expos.
• Oversee the franchise candidate pipeline with quality and velocity.
• Collaborate with marketing to refine recruitment campaigns and messaging.
• Partner with legal to ensure FDD accuracy and regulatory adherence.
• Deliver regular performance reports and strategic recommendations.
• Monitor KPIs and adjust strategies to meet growth targets.
• Mentor Franchise Development Managers and Coordinators.
• Lead cross-functional initiatives with product, ops, and sales teams.

Skills

Strategic Thinking

Relationship Building

Executive Communication

Sales & Negotiation

Legal & Regulatory Familiarity

Project Leadership

Operational Excellence

Brand Advocacy & Marketing Strategy

Financial Analysis

Team Mentorship

Education

Bachelor's degree in Business, Marketing, or related field

Job description

Job Description

The Sr Franchise Development Manager is a strategic partner responsible for driving the growth and expansion of our franchise network. This role builds upon core franchise recruitment responsibilities and adds leadership in market strategy, process optimization, and cross-functional collaboration. The role will bring deep experience in franchise development, a strong network, and the ability to mentor junior team members while delivering measurable results aligned with company growth objectives.

Key Competencies

Strategic Thinking & Business Acumen, Relationship Building & Executive Communication, Advanced Sales & Negotiation Skills, Legal & Regulatory Expertise, Project Leadership & Operational Excellence, Brand Advocacy & Marketing Strategy, Financial Analysis & Decision Support, Team Mentorship & Cross-Functional Collaboration

Description

Sr Franchise Development Manager

Job Description

The Sr Franchise Development Manager is a strategic partner responsible for driving the growth and expansion of our franchise network. This role builds upon core franchise recruitment responsibilities and adds leadership in market strategy, process optimization, and cross-functional collaboration. The role will bring deep experience in franchise development, a strong network, and the ability to mentor junior team members while delivering measurable results aligned with company growth objectives.

Duties & Responsibilities

• Design and execute national and regional franchise growth plans
• Identify emerging markets and develop territory prioritization strategies
• Represent the brand at industry events, panels, and expos
• Oversee the franchise candidate pipeline, ensuring quality and velocity
• Implement best practices for lead nurturing, technology usage, and conversion tracking
• Conduct advanced screenings and discovery sessions with high-potential candidates
• Evaluate financials, operational readiness, and cultural fit
• Partner with marketing to refine recruitment campaigns and messaging
• Work with legal and compliance teams to ensure FDD accuracy and regulatory adherence
• Serve as a subject matter expert in franchise development internally and externally
• Deliver regular performance reports, market insights, and strategic recommendations to leadership
• Monitor KPIs and adjust strategies to meet or exceed growth targets
• Support and mentor Franchise Development Managers and Coordinators
• Share knowledge and contribute to team training and development initiatives

This job posting describes the general duties and responsibilities for the position. Other duties as required may be assigned.

Requirements

• Bachelor’s degree in Business, Marketing, or related field and/or a minimum 6–8 years of experience in franchise development, sales, or business development
• Proven track record of franchise network expansion and deal closure
• Strong understanding of franchise law, FDDs, and regulatory frameworks
• Advanced proficiency in technology systems and digital marketing platforms
• Excellent communication, negotiation, and leadership skills

Hana Brands is an equal opportunity employer.