The Franchise Development Director is responsible for driving the company’s franchise growth strategy by identifying, evaluating, acquiring, and developing qualified franchise partners and new market opportunities.
This role leads the end-to-end franchise development lifecycle—from market mapping and lead generation to franchise sales, partner qualification, site development, contract execution, and successful store opening. The Director works closely with Operations, Finance, Marketing, Legal, Supply Chain, and other key functions to ensure sustainable franchise growth aligned with the company’s strategic objectives and brand standards.
Key Responsibilities
1. Franchise Growth Strategy
- Develop and execute the company’s annual and long-term franchise development strategy.
- Establish franchise growth targets, market priorities, and development plans aligned with business objectives.
- Identify priority cities, territories, and markets for franchise expansion.
- Develop strategies to increase franchise penetration while protecting brand standards and network profitability.
- Monitor industry trends, competitor activity, consumer behavior, and emerging market opportunities.
2. Franchisee Acquisition & Sales
- Build and manage a strong pipeline of prospective franchisees and strategic business partners.
- Lead the end-to-end franchise sales process, from lead generation and qualification through negotiation and contract signing.
- Develop relationships with high-net-worth individuals, corporations, investment groups, and strategic franchise partners.
- Evaluate prospective franchisees based on financial capacity, business experience, operational capability, market knowledge, and cultural fit.
- Deliver compelling franchise presentations and business cases to prospective investors.
- Negotiate commercial terms within approved company parameters.
3. Market & Territory Development
- Conduct market assessments to identify viable franchise territories and expansion opportunities.
- Partner with Real Estate and Operations teams in evaluating potential locations.
- Assess market potential, demographics, competition, accessibility, trade areas, and projected store economics.
- Develop territory plans and recommend market entry strategies.
- Maintain an accurate pipeline and development map of available and targeted territories.
4. Franchise Development & Store Opening
- Oversee the franchise development process from signed agreement through store opening.
- Establish clear timelines, milestones, and accountability across internal teams and franchise partners.
- Work closely with Operations, Construction, Marketing, Supply Chain, and Finance to ensure franchise projects progress according to plan.
- Identify and resolve development bottlenecks that may delay store openings.
- Monitor development costs, timelines, and investment requirements.
- Establish strong, long-term relationships with franchisees and strategic partners.
- Serve as a senior escalation point for franchise development concerns.
- Promote a partnership-oriented culture while ensuring compliance with company policies and brand standards.
- Identify opportunities for franchisee expansion, multi-unit development, and portfolio growth.
- Support franchisee business reviews and development planning.
- Develop franchise business cases, financial models, and investment proposals.
- Analyze franchise economics, including investment requirements, fees, sales potential, profitability, and payback periods.
- Work with Finance to ensure franchise proposals meet established return and profitability thresholds.
- Monitor franchise development performance against budget and business targets.
- Provide management with regular forecasts, pipeline reports, and performance updates.
7. Cross-Functional Leadership
- Collaborate closely with Operations, Finance, Marketing, Legal, Real Estate, Supply Chain, HR, and other functions to facilitate franchise growth.
- Establish effective governance and communication across the franchise development lifecycle.
- Lead regular development reviews and ensure timely escalation of critical issues.
- Champion continuous improvement of franchise development processes, tools, and standards.
- Lead, coach, and develop the Franchise Development team.
- Set clear performance objectives, KPIs, and accountabilities.
- Build a high-performing, commercially driven franchise development organization.
- Develop team capabilities in franchise sales, market development, financial analysis, negotiation, and relationship management.
Key Performance Indicators
- Number of new franchise agreements signed
- New franchise stores opened
- Franchisee acquisition and conversion rate
- Development cycle time from lead to opening
- Territory penetration and market expansion
- Multi-unit franchisee growth
- Franchisee retention and satisfaction
- Store-level and franchise network profitability
- Achievement of annual expansion targets
Qualifications
- Bachelor’s degree in Business Administration, Marketing, Management, Finance, or a related field.
- 10+ years of relevant experience, preferably in franchise development, business development, sales, real estate, retail, or F&B.
- At least 5 years in a leadership or senior management role managing franchise, business development, or commercial growth functions.
- Strong understanding of the Philippine F&B, retail, or franchise landscape.
- Proven track record of acquiring franchisees and delivering multi-site expansion.
- Strong commercial and financial acumen, including the ability to evaluate investment cases and unit economics.
- Excellent negotiation, presentation, stakeholder management, and relationship-building skills.
- Strong strategic thinking combined with hands-on execution capability.
- Willingness to travel extensively for market development and franchise partner engagement.
Preferred Experience
- Experience in a multi-unit restaurant, food service, retail, or consumer-facing organization.
- Existing network of potential franchise investors or business partners.
- Experience managing franchise sales pipelines and territory development.
- Experience with multi-brand or multi-format franchise systems.
- Experience in developing and implementing franchise policies, processes, and governance frameworks.