Senior Field Marketing Strategist, TMT & Events

Salesforce, Inc.; Washington; On-site; USD 110,000 - 150,000; Full time

Job summary

Salesforce is seeking a Strategic Field Events Senior Analyst to join our Americas Field Marketing team, specializing in the Technology, Media, and Telecommunications vertical. You will translate business goals into multi-channel campaigns that generate pipeline and accelerate deals.

The role requires 5+ years of B2B marketing, hands-on campaign design, and strong analytics. You will collaborate with Product Marketing, PMs, and sales leadership to deliver tailored resources and events that drive

Qualifications

• 5+ years of B2B marketing experience and enterprise buyer journey knowledge.
• Hands-on experience designing integrated campaigns and lead nurturing workflows.
• Strong analytical skills with ability to translate metrics into strategy.
• Excellent written and verbal communication for executive audiences.

Responsibilities

• Develop targeted field marketing strategies to support revenue goals.
• Coordinate with regional sales leadership to tailor campaigns.
• Plan live/hybrid events, virtual sessions, and digital initiatives.
• Manage vendors and agencies for seamless event execution.
• Track performance with dashboards and KPI analytics.

Skills

B2B marketing

Campaign design

Analytics

Executive communication

Tools

CRM platforms

Marketing automation tools

Tableau

Job description

Salesforce is seeking a Strategic Field Events Senior Analyst to join our Americas Field Marketing team, specializing in the Technology, Media, and Telecommunications vertical. You will translate business goals into multi-channel campaigns that generate pipeline and accelerate deals.

The role requires 5+ years of B2B marketing, hands-on campaign design, and strong analytics. You will collaborate with Product Marketing, PMs, and sales leadership to deliver tailored resources and events that drive