Field Marketing Senior Analyst – Events & Strategy

Salesforce, Inc.; Indianapolis (IN); Sur place; USD 95 000 - 140 000; Plein temps

Résumé du poste

Salesforce, Inc. is seeking a proactive Field Marketing Senior Analyst to join our Americas Field Marketing team, focused on the Technology, Media, and Telecommunications vertical.

You will translate business goals into multi-channel campaigns that generate pipeline and accelerate deals. The role requires strategic thinking, cross-functional collaboration, and strong analytics, with hands-on experience in event planning, campaign operations, and vendor management to drive measurable marketing

Qualifications

• 5+ years of B2B marketing experience, strong on enterprise buyer journeys.
• Experience designing integrated campaigns and lead-nurturing workflows.
• Analytical thinker with ability to translate metrics into strategy.
• Strong written and verbal communication for executive audiences.
• Familiarity with CRM, marketing automation, and BI tools (Tableau).

Responsabilités

• Develop target-driven field marketing strategies to build regional pipeline.
• Collaborate with regional sales leadership to tailor campaigns and accelerate deals.
• Plan and execute live, hybrid events, virtual sessions, and digital initiatives.
• Track performance with dashboards and KPIs to optimize ROI.
• Coordinate with Product Marketing, SMEs, and program leads for enablement resources.
• Manage vendors and agencies for live, hybrid, and digital experiences.
• Contribute thought leadership on vertical-market trends.

Connaissances

B2B marketing

Campaign execution

Analytics

Communication

CRM/Marketing automation

Outils

Tableau

CRM systems

Marketing automation

Description du poste

Salesforce, Inc. is seeking a proactive Field Marketing Senior Analyst to join our Americas Field Marketing team, focused on the Technology, Media, and Telecommunications vertical.

You will translate business goals into multi-channel campaigns that generate pipeline and accelerate deals. The role requires strategic thinking, cross-functional collaboration, and strong analytics, with hands-on experience in event planning, campaign operations, and vendor management to drive measurable marketing