Senior Field Marketing Strategist: Pipeline & Events

100 Salesforce, Inc.; Indianapolis (IN); On-site; USD 85,000 - 115,000; Full time

Job summary

Salesforce, headquartered in Indianapolis, seeks a Field Marketing Senior Analyst to drive multi-channel campaigns across the Americas, focusing on the Technology, Media & Telecommunications vertical. You will bridge sales and marketing, translating business goals into regional programs that accelerate pipeline.

The ideal candidate has 5+ years in B2B marketing, designs strategic campaigns, executes initiatives, and analyzes data using tools like Tableau.

Qualifications

• 5+ years of B2B marketing experience.
• Strong grasp of enterprise buyer journeys and pipelines.
• Hands-on campaign design and lead-nurturing.
• Analytical skills to translate metrics into strategy.
• Excellent written and verbal communication for executives.
• Familiarity with Tableau or BI tools is preferred.

Responsibilities

• Formulate field marketing strategies to generate pipeline.
• Align with regional sales leadership to tailor campaigns.
• Plan live/hybrid events and digital initiatives.
• Track ROI using dashboards and KPIs.
• Collaborate with product marketing and program leads.
• Manage vendors and agencies for events.

Skills

B2B marketing

Strategic planning

Campaign management

Data analysis

Executive communication

Education

Bachelor's degree in Marketing or related field

Tools

Tableau

CRM platforms

Marketing automation tools

Job description

Salesforce, headquartered in Indianapolis, seeks a Field Marketing Senior Analyst to drive multi-channel campaigns across the Americas, focusing on the Technology, Media & Telecommunications vertical. You will bridge sales and marketing, translating business goals into regional programs that accelerate pipeline.

The ideal candidate has 5+ years in B2B marketing, designs strategic campaigns, executes initiatives, and analyzes data using tools like Tableau.