Senior Field Marketing Strategist, TMT

Salesforce; Seattle (WA); Hybrid; USD 94.000 - 142.000; Vollzeit

Zusammenfassung

Salesforce seeks a proactive Strategic Field Events Senior Analyst to join our Americas Field Marketing team, focusing on the Technology, Media, and Telecommunications vertical. You will translate business goals into multi-channel campaigns that generate pipeline, accelerate deals, and deepen executive relationships.

You’ll lead live, hybrid events, webinars, and digital initiatives, partner with sales and product marketing, analyze campaign performance in Tableau, and deliver tailored resources

Qualifikationen

• 5+ years of B2B marketing experience with enterprise buyers.
• Hands-on experience designing integrated campaigns, email sequences, and lead-nurturing workflows.
• Strong analytical capabilities translating metrics into strategic adjustments.
• Clear written and verbal communication for executive leadership and cross-functional teams.
• Familiarity with modern CRM platforms and BI tools, e.g., Tableau.

Aufgaben

• Strategy & Pipeline: Formulate and execute target-driven field marketing strategies that support revenue goals and build sales pipeline across the region.
• Sales Alignment: Partner with regional sales leadership and account teams to build targeted campaigns that address client challenges and accelerate deals.
• Event & Initiative Management: Plan and execute live/hybrid events, webinars, and digital initiatives to build brand presence and generate leads.
• Vendor Management: Lead vendor/agency partners to ensure seamless execution for live, hybrid, and digital experiences.
• Performance Analytics: Track campaign efficacy using dashboards and KPIs to maximize ROI and conversion metrics.
• Cross-Functional Collaboration: Work with Product Marketing, SMEs, Program Leads, and sales leadership to deliver tailored enablement resources.
• Thought Leadership: Champion vertical-tailored content aligned with market trends and buyer demands.

Kenntnisse

B2B marketing

Campaign design

Analytical skills

CRM familiarity

Executive communication

Tools

Tableau

Marketing automation

CRM systems

Jobbeschreibung

Salesforce seeks a proactive Strategic Field Events Senior Analyst to join our Americas Field Marketing team, focusing on the Technology, Media, and Telecommunications vertical. You will translate business goals into multi-channel campaigns that generate pipeline, accelerate deals, and deepen executive relationships.

You’ll lead live, hybrid events, webinars, and digital initiatives, partner with sales and product marketing, analyze campaign performance in Tableau, and deliver tailored resources