Strategic Field Marketing Lead Hybrid Events & Analytics

Salesforce, Inc.; Seattle (WA); On-site; USD 94,000 - 142,000; Full time

Job summary

Salesforce, Inc. seeks a proactive Strategic Field Events Senior Analyst for its Americas Field Marketing team. You will translate business goals into multi-channel campaigns that generate pipeline, shorten sales cycles, and strengthen client relationships within the TMT vertical.

The role spans planning, execution, analytics, and cross-functional collaboration with Product Marketing, SMEs, and executive sales leadership to drive ROI and product adoption.

Qualifications

• 5+ years of B2B marketing experience.
• Proven grasp of enterprise buyer journeys and executive audience engagement.
• Hands-on experience designing integrated campaigns, email sequences, and lead-nurturing workflows.
• Sharp analytical capabilities with ability to translate marketing metrics into actionable strategies.

Responsibilities

• Formulate and execute target-driven field marketing strategies that support revenue goals and build sales pipeline across the region.
• Partner directly with regional sales leadership and account teams to build targeted campaigns that address key client challenges, fuel pipeline hotspots, and accelerate deal conversion.
• Plan and execute high-impact live/hybrid events, webinars, and digital initiatives to build brand presence and advance prospective leads.
• Direct vendor and agency partners to ensure seamless execution for live, hybrid, and digital brand experiences.
• Track campaign efficacy using analytics dashboards and KPI to maximise ROI and conversion metrics.
• Collaborate with Product Marketing, SMEs, and leadership to deliver tailored sales enablement resources.
• Champion vertical-tailored content aligned with current market trends and buyer demands.

Skills

B2B marketing

Campaign execution

Analytical skills

Communication

CRM familiarity

Tools

Tableau

Job description

Salesforce, Inc. seeks a proactive Strategic Field Events Senior Analyst for its Americas Field Marketing team. You will translate business goals into multi-channel campaigns that generate pipeline, shorten sales cycles, and strengthen client relationships within the TMT vertical.

The role spans planning, execution, analytics, and cross-functional collaboration with Product Marketing, SMEs, and executive sales leadership to drive ROI and product adoption.