Sr. Analyst - Field Marketing TMT

Salesforce; Washington; On-site; USD 110,000 - 150,000; Full time

Job summary

Salesforce is seeking a Strategic Field Events Senior Analyst to join our Americas Field Marketing team, specializing in the Technology, Media, and Telecommunications vertical. You will translate business goals into multi-channel campaigns that generate pipeline and accelerate deals.

The role requires 5+ years of B2B marketing, hands-on campaign design, and strong analytics. You will collaborate with Product Marketing, PMs, and sales leadership to deliver tailored resources and events that drive

Qualifications

• 5+ years of B2B marketing experience and enterprise buyer journey knowledge.
• Hands-on experience designing integrated campaigns and lead nurturing workflows.
• Strong analytical skills with ability to translate metrics into strategy.
• Excellent written and verbal communication for executive audiences.

Responsibilities

• Develop targeted field marketing strategies to support revenue goals.
• Coordinate with regional sales leadership to tailor campaigns.
• Plan live/hybrid events, virtual sessions, and digital initiatives.
• Manage vendors and agencies for seamless event execution.
• Track performance with dashboards and KPI analytics.

Skills

B2B marketing

Campaign design

Analytics

Executive communication

Tools

CRM platforms

Marketing automation tools

Tableau

Job description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

The Experience

We are seeking a proactive, strategic, and detail-minded Strategic Field Events Senior Analyst to join our Americas Field Marketing team, specializing in the Technology, Media, and Telecommunications (TMT) vertical. Operating at the crossroads of sales, marketing, and vertical strategy, you will translate key business goals into multi-channel regional marketing campaigns that generate pipeline, speed up sales cycles, foster deep client relationships, and boost product adoption. The ideal candidate thrives whether drafting strategic blueprints, joining sales alignment meetings, hosting executive gatherings, managing campaign operations, or analyzing data to refine future marketing strategies.

What You'll Actually Be Doing

• Strategy & Pipeline: Formulate and execute target-driven field marketing strategies that support revenue goals and build sales pipeline across the region. Sales Alignment: Partner directly with regional sales leadership and account teams to build targeted campaigns that address key client challenges, fuel pipeline hotspots, and accelerate deal conversion.
• Event & Initiative Management: Plan and execute high-impact live/hybrid events, virtual sessions (ie: webinars and virtual workshops), and digital initiatives (ie: industry sub-sector email nurtures) to build brand presence and advance prospective leads. Vendor Management: Direct vendor and agency partners to ensure seamless execution for live, hybrid, and digital brand experiences.
• Performance Analytics: Track campaign efficacy using analytics dashboards (e.g., Tableau) and key performance indicators to maximize marketing ROI and conversion metrics.
• Cross-Functional Collaboration: Work closely with Product Marketing, Subject Matter Experts, Program Leads, and executive sales leadership to gather feedback and deliver tailored sales enablement resources.
• Thought Leadership: Champion vertical-tailored content and messaging aligned with current TMT market trends and buyer demands.

You're Our Person If...

• Experience: 5+ years of B2B marketing experience (exposure to or background with mission-driven organizations and non-profits is a plus). B2B Strategy: Proven grasp of enterprise buyer journeys, executive audience engagement, and B2B sales pipelines.
• Campaign Execution: Hands-on experience designing integrated campaigns, email sequences, and lead-nurturing workflows.
• Analytical Skills: Sharp analytical capabilities with a demonstrated track record of translating marketing metrics into actionable strategic adjustments.
• Communication: Strong written and verbal communication skills, with an ability to distill complex insights for executive leadership and cross-functional teams. Technical Proficiency: Familiarity with modern CRM platforms, marketing automation tools, and business intelligence suites (e.g., Tableau) is preferred.

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best , and our AI agents accelerate your impact so you can do your best . Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates' resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we b