Senior Field Marketing Manager - Regional Growth & ABM

Nice Ltd.; San Francisco (CA); On-site; USD 140,000 - 190,000; Full time

Job summary

NiCE is seeking an experienced Senior Field Marketing Manager to drive regional demand generation, pipeline growth and revenue impact through integrated field and ABM programs in the San Francisco area. This senior, hands-on role requires close collaboration with sales, strong program ownership and the ability to translate corporate strategy into regional execution.

The ideal candidate will bring 10+ years in high-tech field marketing, preferably in enterprise B2B or SaaS, with a proven track

Qualifications

• 10+ years of field marketing in high-tech, B2B, SaaS or enterprise software.
• Proven pipeline and revenue experience from field and ABM programs.
• Strong partnership with enterprise sales and leadership.
• Experience managing multi-channel field programs across regions.
• Experience with marketing automation & CRM platforms (Marketo, HubSpot, Salesforce).
• Analytical mindset to measure, report, and optimize marketing impact.
• Excellent communication, stakeholder management and presentation skills.
• Thrives in a fast-paced, high-growth environment.

Responsibilities

• Own and execute regional field marketing strategy aligned with corporate objectives and sales priorities.
• Design and deliver integrated field programs including events, roadshows, executive engagements, webinars, and ABM initiatives.
• Partner with sales leadership to support territory plans, pipeline creation and acceleration, and account expansion.
• Manage end-to-end program execution: planning, budgeting, logistics, promotion, execution, and follow-up.
• Drive demand generation and pipeline contribution through targeted campaigns and personalized experiences.
• Collaborate with digital, content, product marketing and partner marketing teams to ensure consistent messaging.
• Analyze program performance and pipeline impact; provide regular reporting to marketing and sales leadership.
• Manage regional marketing budgets and ensure ROI across initiatives.
• Work with external vendors, agencies, and partners to scale execution.
• Continuously optimize programs based on performance data and evolving priorities.
• Support NiCE’s annual user conference with field communications on passes, structure and sessions.

Skills

Regional strategy

Pipeline generation

ABM programs

Sales alignment

Program ownership

Marketing metrics

Tools

Marketo

HubSpot

Salesforce

Job description

NiCE is seeking an experienced Senior Field Marketing Manager to drive regional demand generation, pipeline growth and revenue impact through integrated field and ABM programs in the San Francisco area. This senior, hands-on role requires close collaboration with sales, strong program ownership and the ability to translate corporate strategy into regional execution.

The ideal candidate will bring 10+ years in high-tech field marketing, preferably in enterprise B2B or SaaS, with a proven track