Senior Field Marketing Leader, Regional Demand & ABM

nice; Hoboken (NJ); On-site; USD 120,000 - 180,000; Full time

Job summary

NiCE is seeking an experienced Senior Field Marketing Manager to drive regional demand generation and revenue impact. You will own the field marketing strategy, run integrated programs, and partner with sales leadership to accelerate pipeline across territories.

The role requires 10+ years in high-tech field marketing, with a track record of measurable pipeline results. Collaboration with multiple marketing teams and management of budgets are key success factors.

Qualifications

• 10+ years in field marketing within high-tech, B2B, SaaS or enterprise software.
• Proven ability to drive pipeline and revenue via field and ABM programs.
• Strong alignment with enterprise sales and sales leadership.
• Experience managing multi-channel field programs across regions.
• Experience with marketing automation and CRM platforms (Marketo, HubSpot, Salesforce).
• Strong analytical mindset with ability to measure and optimize impact.
• Excellent communication, stakeholder management and presentation skills.
• Thrives in a fast-paced, high-growth environment.

Responsibilities

• Own and execute regional field marketing strategy aligned with objectives and sales priorities.
• Design and deliver integrated field programs including events, roadshows, webinars, ABM initiatives.
• Partner with sales leadership to support territory plans, pipeline creation and expansion.
• Manage end-to-end program execution: planning, budgeting, logistics, promotion, follow-up, measurement.
• Drive demand generation and pipeline contribution through targeted campaigns.
• Collaborate with digital, content, product, and partner marketing teams on messaging.
• Analyze program performance and provide regular reporting to marketing and sales.
• Manage regional marketing budgets and ROI across initiatives.
• Coordinate with external vendors and agencies to scale impact.
• Continuously optimize programs based on performance data and market feedback.
• Support annual user conference by communicating with field on passes, structure and sessions.

Skills

Field marketing

B2B SaaS

Sales alignment

Data analytics

Program ownership

Public speaking

Tools

Marketo

HubSpot

Salesforce

Job description

NiCE is seeking an experienced Senior Field Marketing Manager to drive regional demand generation and revenue impact. You will own the field marketing strategy, run integrated programs, and partner with sales leadership to accelerate pipeline across territories.

The role requires 10+ years in high-tech field marketing, with a track record of measurable pipeline results. Collaboration with multiple marketing teams and management of budgets are key success factors.