Senior Field Marketing Leader — ABM & Pipeline Growth

Nice Ltd.; Sandy (UT); On-site; USD 120,000 - 170,000; Full time

Job summary

NiCE is seeking a Senior Field Marketing Manager to drive regional demand generation, pipeline growth, and revenue impact through integrated field and ABM programs. This is a hands-on role requiring collaboration with sales, program ownership, and translating corporate strategy into regional execution.

The ideal candidate has 10+ years in high-tech field marketing, preferably in enterprise B2B or SaaS, with a proven track record of measurable pipeline and revenue results.

Qualifications

• 10+ years of field marketing experience in high-tech B2B or SaaS environments.
• Proven ability to drive pipeline and revenue through field and account-based marketing programs.
• Strong alignment and partnership experience with enterprise sales teams and leadership.
• Experience designing and executing multi-channel field programs across regions.

Responsibilities

• Own regional field marketing strategy aligned with corporate objectives and sales priorities.
• Design and deliver integrated field programs including events, roadshows, executive engagements, webinars, and ABM initiatives.
• Partner with sales leadership to support territory plans, pipeline creation and acceleration, and account expansion.
• Manage end-to-end program execution: planning, budgeting, logistics, promotion, execution, and post-event follow-up and measurement.
• Drive demand generation and pipeline contribution through targeted campaigns and personalized experiences.
• Collaborate with digital, content, product marketing, and partner marketing teams for consistent messaging.

Skills

Field marketing strategy

ABM programs

Campaign management

Sales alignment

Tools

Marketo

HubSpot

Salesforce

Job description

NiCE is seeking a Senior Field Marketing Manager to drive regional demand generation, pipeline growth, and revenue impact through integrated field and ABM programs. This is a hands-on role requiring collaboration with sales, program ownership, and translating corporate strategy into regional execution.

The ideal candidate has 10+ years in high-tech field marketing, preferably in enterprise B2B or SaaS, with a proven track record of measurable pipeline and revenue results.