Senior Field Marketing Leader - Regional Growth & ABM

Nice Ltd.; Hoboken (NJ); On-site; USD 140,000 - 180,000; Full time

Job summary

NiCE Ltd. is seeking a Senior Field Marketing Manager to drive regional demand generation, pipeline growth, and revenue impact across enterprise B2B segments in the US.

The role requires hands-on leadership, close collaboration with sales, and ownership of end-to-end field programs, ABM and events. You will partner with marketing, product, and partner teams to ensure consistent messaging, optimize programs based on performance data, and deliver measurable ROI while managing budgets and vendor

Qualifications

• 10+ years of field marketing experience in high-tech, B2B, SaaS or enterprise software.
• Proven ability to drive pipeline and revenue via field and ABM programs.
• Strong partnership with enterprise sales leadership.
• Experience managing complex multi-channel field programs across regions.
• Experience with marketing automation and CRM platforms (Marketo, HubSpot, Salesforce).
• Strong analytical mindset with the ability to measure, report, and optimize marketing impact.
• Excellent communication, stakeholder management, and presentation skills.
• Thrives in a fast-paced, high-growth environment.

Responsibilities

• Own and execute regional field marketing strategy aligned with objectives and sales priorities.
• Design and deliver integrated field programs including events, roadshows, webinars, ABM initiatives.
• Partner with sales leadership to support territory plans, pipeline creation and acceleration.
• Manage end-to-end program execution: planning, budgeting, logistics, promotion, execution, and follow-up.

Skills

Field marketing

Pipeline development

Marketing automation

CRM systems

Cross-functional collaboration

ABM programs

Tools

Marketo

HubSpot

Salesforce

Job description

NiCE Ltd. is seeking a Senior Field Marketing Manager to drive regional demand generation, pipeline growth, and revenue impact across enterprise B2B segments in the US.

The role requires hands-on leadership, close collaboration with sales, and ownership of end-to-end field programs, ABM and events. You will partner with marketing, product, and partner teams to ensure consistent messaging, optimize programs based on performance data, and deliver measurable ROI while managing budgets and vendor