Field Marketing Manager: ABM & Events for AI Enterprise

Serval; San Francisco (CA); On-site; USD 65,000 - 110,000; Full time

Job summary

Serval is seeking a Field Marketing Manager on the West Coast to work with Sales to bring field programs to life across segments and help execute ABM plays for key accounts. This hands-on role for someone early in their career offers ownership from day one, coaching, and room to grow as the West Coast presence expands.

You'll plan experiences like regional dinners and hackathons, manage logistics end to end, track impact, and collaborate across marketing and sales to drive pipeline.

Qualifications

• 1–2 years of field, event, growth, or ABM marketing experience.
• Familiarity with Salesforce, HubSpot (or similar), and intent platforms (6sense, Demandbase, or similar).
• Strong organizational skills and attention to detail.
• Comfort with data: pull basic reports, read metrics, and use them to make decisions.
• A collaborative style that earns trust with Sales and marketing teammates quickly.
• Comfortable moving fast, experimenting, and adjusting in real time.
• A creative thinker who can turn a rough goal into a concrete plan and follow through.
• Comfortable with roughly 25% travel, up to 50% seasonally.

Responsibilities

• Help plan and run field marketing experiences - regional dinners, happy hours, hackathons, and other creative moments - that connect to active opportunities and target accounts.
• Support ABM programs for key accounts across channels: direct mail, events, digital, gifting, and content.
• Own the logistics and execution of field events end to end: venues, vendors, invites, registration, on‑site coordination, and follow‑up.
• Partner with Sales to understand territory priorities and account dynamics, and make sure every program ties back to pipeline.
• Track program impact - account engagement, attendance, pilots started, and pipeline influenced - and share what you’re learning.
• Bring ideas to the table. Test new tactics, push boundaries, and help us stand out.

Skills

Creative thinking

Curiosity

Event planning

ABM marketing

Sales collaboration

Data awareness

Fast learner

Travel readiness

Tools

Salesforce

HubSpot

6sense

Demandbase

Job description

Serval is seeking a Field Marketing Manager on the West Coast to work with Sales to bring field programs to life across segments and help execute ABM plays for key accounts. This hands-on role for someone early in their career offers ownership from day one, coaching, and room to grow as the West Coast presence expands.

You'll plan experiences like regional dinners and hackathons, manage logistics end to end, track impact, and collaborate across marketing and sales to drive pipeline.