Senior Field Marketing Associate - TOLA

Wilco; Austin (TX); Remote; USD 80,000 - 120,000; Full time

Benefits offered by this job

Health, dental, vision

401(k)

Parental leave

Flexible PTO

Remote-first culture

Equity

Job summary

Doppel is seeking a Senior Field Marketing Associate to lead and execute field programs across the TOLA region, partnering with Sales, channel teams, and the Senior Field Marketing Manager to drive demand and build pipeline.

You’ll own events from planning to post-event follow-up, manage budgets, collaborate on ROI measurement, and coordinate lead generation programs and partnerships. Travel 1–2 times per quarter is required.

Qualifications

• 2–3 years of field marketing experience across events and digital campaigns.
• Experience in a B2B SaaS/tech company is required.
• Strong interpersonal and presentation skills with cross-functional collaboration.
• Ability to coordinate multiple marketing campaigns concurrently and meet deadlines.
• Willingness to travel 1–2 times per quarter.

Responsibilities

• Plan and execute TOLA regional field events and programs from start to finish.
• Serve as the marketing partner for the region, coordinating with Sales and channel teams.
• Collaborate on post-event follow-up and measure ROI across activities.
• Manage lead generation programs and regional marketing budget.
• Coordinate with partners and service providers for joint activities.

Skills

Field marketing experience

B2B SaaS experience

Salesforce

HubSpot

ZoomInfo

Presentation skills

Travel readiness

Tools

Salesforce

HubSpot

ZoomInfo

Job description

The Role

At Doppel, we focus on building a culture where people feel respected, supported, and trusted to do meaningful work. We value clarity, collaboration, and solving real problems for our customers and teammates.

We are looking for a Senior Field Marketing Associate to support and execute field marketing efforts across our TOLA territory. In this position, you will partner closely with our Senior Field Marketing Manager, West, as well as Sales and channel teams, to run regional programs that generate demand and help build pipeline.

What You’ll Do

• Implement TOLA regional field events and programs (seminars, tradeshows, conferences, association participation, and more) from initial planning through final execution, including contracts, logistics, promotional communications, on-site execution, and post-event follow-up and tracking.


• Serve as the go-to marketing partner for the TOLA region by joining regional calls, delivering updates, and ensuring the field team has the marketing support needed.


• Collaborate with internal teams on post-event follow-up and measure ROI across events and programs.


• Manage lead generation programs to meet pipeline development needs, including direct mail and additional field marketing tactics.


• Work with channel partners and service providers to produce joint marketing activities that build awareness and demand in-market.


• Manage all aspects of the regional marketing budget, including purchasing, payments, and provisioning.


• Manage regional swag needs and distribution as part of the regional marketing strategy.


• Analyze results and identify opportunities to improve performance; align field marketing events with core demand generation programs to drive marketing qualified leads through integrated, multi-touch programs.

What We’re Looking For

• 2-3 years of field marketing experience across multiple disciplines, including customer-facing events, digital campaigns, and email programs.


• Previous experience in a B2B SaaS/tech company.


• Strong interpersonal skills; comfortable in a range of environments from a C-level executive dinner to chatting with practitioners at conferences.


• Ability to coordinate, manage, and execute multiple marketing campaigns concurrently.


• High executional skills and the ability to quickly pivot projects as needs change.


• Comfort working in a high-pressure environment and proactively seeking candid feedback from stakeholders, including leadership and cross-functional teams.


• Excellent presentation and communication skills.


• Proficient in Salesforce, HubSpot, and ZoomInfo, with the ability to learn new software quickly.


• Cybersecurity experience is an advantage.


• Travel required (1-2 times per quarter).


• We are hiring in the TOLA territory for this role.

Why Join Doppel

• $80,000 - $120,000 OTE


• Competitive base salary + bonus + meaningful equity.


• Health, dental, vision, 401(k), and generous parental leave.


• Flexible PTO and a flexible, remote-first culture.


• Fast-growing company where your impact is immediate and visible.


• A culture that values creativity, accountability, and collaboration.

Salary Range: $80,000 USD - $120,000 USD