Senior Field Marketing Lead - TOLA (Remote-First)

Wilco; San Jose (CA); Remote; USD 80,000 - 120,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k)

Parental leave

Flexible PTO

Remote-first culture

Job summary

Doppel is seeking a Senior Field Marketing Associate to drive regional field marketing in the TOLA region, partnering with sales, marketing, and channel teams to generate demand and build pipeline. You will lead events from planning to execution, manage budgets, and ensure post-event follow-up.

The role requires 2-3 years in field marketing, experience in B2B SaaS, and strong communication. Proficiency with Salesforce, HubSpot, and ZoomInfo, plus willingness to travel 1-2 times per quarter.

Qualifications

• 2-3 years of field marketing experience across events, digital campaigns, and email programs.
• Experience in a B2B SaaS/tech company.
• Excellent presentation and communication skills.
• Ability to coordinate and execute multiple campaigns concurrently.
• Willingness to travel 1-2 times per quarter.
• Familiarity with Salesforce, HubSpot, and ZoomInfo.

Responsibilities

• Execute TOLA regional field events and programs from planning to post-event follow-up.
• Be the go-to marketing partner for the TOLA region and support field teams.
• Collaborate on post-event follow-up and measure ROI of events and programs.
• Manage lead generation programs to meet pipeline goals.
• Coordinate with channel partners for joint marketing activities to build demand.
• Oversee the regional marketing budget, including purchasing and payments.
• Manage regional swag needs and distribution.
• Analyze results to improve performance and align events with demand generation programs.

Skills

Interpersonal skills

Presentation skills

Campaign management

Budget management

Travel coordination

Tools

Salesforce

HubSpot

ZoomInfo

Job description

Doppel is seeking a Senior Field Marketing Associate to drive regional field marketing in the TOLA region, partnering with sales, marketing, and channel teams to generate demand and build pipeline. You will lead events from planning to execution, manage budgets, and ensure post-event follow-up.

The role requires 2-3 years in field marketing, experience in B2B SaaS, and strong communication. Proficiency with Salesforce, HubSpot, and ZoomInfo, plus willingness to travel 1-2 times per quarter.