Senior Field Marketing Associate - Northwest

Wilco; Northwest (CA); On-site; USD 80,000 - 120,000; Full time

Job summary

Doppel is seeking a Senior Field Marketing Associate to lead Northwest regional field marketing initiatives, partnering with Sales and channel teams to build demand and pipeline. You will manage events, campaigns, and regional programs to drive marketing-qualified leads and measure ROI across activities.

The role requires strong execution, cross-functional collaboration, and experience with Salesforce, HubSpot, and ZoomInfo in a remote-first, fast-growing environment.

Qualifications

• 2-3 years of field marketing experience across multiple disciplines.
• Experience in a B2B SaaS/tech company is required.
• Strong interpersonal and presentation skills.

Responsibilities

• Plan and execute Northwest regional field events and programs from start to finish.
• Serve as the marketing partner for the Northwest region and support regional teams.
• Collaborate on post-event follow-up and ROI measurement.

Skills

Field marketing

Event planning

Campaign management

Cross-functional collaboration

Communication skills

Tools

Salesforce

HubSpot

ZoomInfo

Job description

The Role

At Doppel, we focus on building a culture where people feel respected, supported, and trusted to do meaningful work. We value clarity, collaboration, and solving real problems for our customers and teammates.

We are looking for a Senior Field Marketing Associate to support and execute field marketing efforts across our Northwest territory. In this position, you will partner closely with our Senior Field Marketing Manager, West, as well as Sales and channel teams, to run regional programs that generate demand and help build pipeline.

What You’ll Do

• Implement Northwest regional field events and programs (seminars, tradeshows, conferences, association participation, and more) from initial planning through final execution, including contracts, logistics, promotional communications, on-site execution, and post-event follow-up and tracking.
• Serve as the go-to marketing partner for the Northwest region by joining regional calls, delivering updates, and ensuring the field team has the marketing support needed.
• Collaborate with internal teams on post-event follow-up and measure ROI across events and programs.
• Manage lead generation programs to meet pipeline development needs, including direct mail and additional field marketing tactics.
• Work with channel partners and service providers to produce joint marketing activities that build awareness and demand in-market.
• Manage all aspects of the regional marketing budget, including purchasing, payments, and provisioning.
• Manage regional swag needs and distribution as part of the regional marketing strategy.
• Analyze results and identify opportunities to improve performance; align field marketing events with core demand generation programs to drive marketing qualified leads through integrated, multi-touch programs.

What We’re Looking For

• 2-3 years of field marketing experience across multiple disciplines, including customer-facing events, digital campaigns, and email programs.
• Previous experience in a B2B SaaS/tech company.
• Strong interpersonal skills; comfortable in a range of environments from a C-level executive dinner to chatting with practitioners at conferences.
• Ability to coordinate, manage, and execute multiple marketing campaigns concurrently.
• High executional skills and the ability to quickly pivot projects as needs change.
• Comfort working in a high-pressure environment and proactively seeking candid feedback from stakeholders, including leadership and cross-functional teams.
• Excellent presentation and communication skills.
• Proficient in Salesforce, HubSpot, and ZoomInfo, with the ability to learn new software quickly.
• Cybersecurity experience is an advantage.
• Travel required (1-2 times per quarter).
• We are hiring in the Northwest territory for this role.

Why Join Doppel

• Competitive base salary + bonus + meaningful equity.
• Health, dental, vision, 401(k), and generous parental leave.
• Flexible PTO and a flexible, remote-first culture.
• Fast-growing company where your impact is immediate and visible.
• A culture that values creativity, accountability, and collaboration.

Salary Range: $80,000 — $120,000 USD