Senior Field Marketer, LATAM | Remote & ABM Leader

Hyland; United States; Remote; USD 70,000 - 110,000; Full time

Job summary

Hyland is seeking a Senior Field Marketer for LATAM, with remote work options and a focus on Colombia. The role centers on building demand through regional field marketing programs, ABM campaigns, and high-impact events that accelerate opportunities in collaboration with sales and product marketing teams.

You will design multi-channel marketing experiences, partner with revenue teams, and analyze ROI to optimize programs while managing regional budgets and timelines.

Qualifications

• Minimum 3 years in B2B marketing.
• At least 2 years of field marketing experience.
• Ability to plan and execute regional programs within budget and on time.
• Strong written and verbal communication; cross-functional PM skills.

Responsibilities

• Collaborate with demand generation and sales to align regional marketing with business goals.
• Design and execute regional field marketing campaigns and events to generate high-quality leads and accelerate pipeline.
• Create ABM programs using multi-channel digital tactics to engage target accounts and drive deal acceleration.
• Plan, execute, and oversee regional events including user forums, executive roundtables, and dinners.
• Partner with cross-functional teams to ensure consistent messaging and maximize impact of field programs.
• Track program performance with metrics and provide ROI reports with data-driven optimization suggestions.

Skills

B2B marketing

Field marketing

Sales enablement

ABM experience

Campaign planning

Event planning

Data-driven

Tools

Marketing automation

CRM systems

BI tools

Salesforce CRM

Content management

Event management

Job description

Hyland is seeking a Senior Field Marketer for LATAM, with remote work options and a focus on Colombia. The role centers on building demand through regional field marketing programs, ABM campaigns, and high-impact events that accelerate opportunities in collaboration with sales and product marketing teams.

You will design multi-channel marketing experiences, partner with revenue teams, and analyze ROI to optimize programs while managing regional budgets and timelines.