Senior Field Marketer - LATAM

Hyland; United States; Remote; USD 70,000 - 110,000; Full time

Job summary

Hyland is seeking a Senior Field Marketer for LATAM, with remote work options and a focus on Colombia. The role centers on building demand through regional field marketing programs, ABM campaigns, and high-impact events that accelerate opportunities in collaboration with sales and product marketing teams.

You will design multi-channel marketing experiences, partner with revenue teams, and analyze ROI to optimize programs while managing regional budgets and timelines.

Qualifications

• Minimum 3 years in B2B marketing.
• At least 2 years of field marketing experience.
• Ability to plan and execute regional programs within budget and on time.
• Strong written and verbal communication; cross-functional PM skills.

Responsibilities

• Collaborate with demand generation and sales to align regional marketing with business goals.
• Design and execute regional field marketing campaigns and events to generate high-quality leads and accelerate pipeline.
• Create ABM programs using multi-channel digital tactics to engage target accounts and drive deal acceleration.
• Plan, execute, and oversee regional events including user forums, executive roundtables, and dinners.
• Partner with cross-functional teams to ensure consistent messaging and maximize impact of field programs.
• Track program performance with metrics and provide ROI reports with data-driven optimization suggestions.

Skills

B2B marketing

Field marketing

Sales enablement

ABM experience

Campaign planning

Event planning

Data-driven

Tools

Marketing automation

CRM systems

BI tools

Salesforce CRM

Content management

Event management

Job description

Senior Field Marketer - LATAM

Overview

Senior Field Marketer (LATAM)

Location: Colombia | Remote | Contract Type: Indefinite

About the Role

The Senior Field Marketer is responsible for driving demand within Hyland's named account model through strategic program development and execution of top-tier marketing experiences that create pipeline and drive alignment across revenue teams. In this role, you will collaborate closely with sales leaders, sales development representatives, product marketing, solution marketing, and campaign marketing teams to plan and execute field-based demand generation programs and event campaigns that build awareness, nurture leads, and accelerate opportunities to close.

Your Role Responsibilities? Here's What You'll Do:

• Collaborate with the demand generation team and sales leaders to develop regional marketing strategies aligned with overall business goals and objectives.
• Design, plan, and execute regional field marketing campaigns and events that generate high-quality leads and accelerate pipeline growth.
• Create targeted, high-impact account-based marketing (ABM) programs using multi-channel digital programs — including website personalization, gifting, and conversational email — to engage target accounts and drive deal acceleration.
• Plan, execute, and oversee world-class events including regional events, ancillary events, user forums, and executive roundtables and dinners, ensuring every touchpoint delivers impact.
• Partner with cross-functional teams including campaign strategy, sales, product marketing, and solution marketing to ensure consistent messaging and maximize the impact of field marketing programs.
• Track and analyze program performance using key metrics, providing regular reporting on ROI and making data-driven recommendations for program optimization.

Technology Tools:

• Marketing performance analytics and data visualization
• Marketing automation
• Business intelligence (intent signal visibility)
• Sales force automation / CRM
• Content management
• Event management

Role Essentials – What You'll Bring:

• Three or more years in B2B marketing, with two or more years of field marketing experience
• Proven record of enabling and partnering with sales to achieve revenue goals, with a customer experience-first mindset
• Experience creating and implementing successful marketing programs that engage new prospects, accounts, and customers across a range of tactics and technologies — within budget and on time
• Excellent written and verbal communication skills paired with strong cross-functional project management abilities
• Demonstrated ability to influence, motivate, and mobilize team members and business partners without direct ownership, gaining trust and consensus across the organization

What We'd Like to See – Preferred Skills:

• Experience with account-based marketing (ABM) strategies and platforms
• Proficiency in marketing automation tools and CRM systems
• Strong data analytics capabilities with the ability to translate marketing performance into actionable insights
• Proven experience managing regional marketing budgets and optimizing spend to maximize ROI
• Familiarity with data privacy regulations and compliance requirements as they apply to field marketing programs

About Hyland

Hyland is the pioneer of the Content Innovation Cloud™, delivering ubiquitous enterprise intelligence to organizations with solutions that unlock actionable insights and drive automation. © Hyland. All rights reserved. Trusted by thousands of organizations worldwide, including many of the Fortune 100, Hyland's solutions create the foundation for a connected, agentic enterprise, where teams harness the power of AI to redefine how they operate and engage with those they serve. For additional information on Hyland's platform and services, please visit Hyland.com.

Equal Opportunity Statement

Hyland is an equal opportunity employer. We value diversity and are committed to providing an inclusive workplace for all employees and applicants. Employment decisions are made without regard to any characteristic protected by applicable laws and regulations. Information collected during the hiring process is used solely to assess qualifications, verify identity, and comply with legal requirements.