Senior Faculty Content Marketing Lead (Remote)

Cengage; United States; Remote; USD 77,000 - 100,000; Full time

Job summary

Cengage in the United States is seeking a Senior Content Marketing Manager for Faculty Programs to lead strategies, create compelling content, and partner with Demand Marketing, Product Marketing, Brand, and Sales to support the faculty journey. This hands-on role requires strong writing, SEO, and a track record in content marketing across B2B, SaaS, and EdTech environments.

This role emphasizes collaboration across teams, governance of content portfolios, and driving measurable results to

Qualifications

• Bachelor’s degree required, degree in marketing, communications, journalism, or related field preferred.
• Minimum of 7 years of experience in content marketing, editorial, publishing or storytelling roles.
• Ability to develop and execute content strategies that drive measurable results.
• Sophisticated writing and editing skills and the ability to adapt tone across formats and audiences
• Strong understanding of digital content, SEO fundamentals, and content distribution.
• Experience partnering cross‑functionally in fast‑paced, matrixed environments.
• Experience in B2B, SaaS, EdTech, or complex buying environments preferred
• Familiarity with content performance analytics and marketing automation platforms preferred
• Experience supporting demand generation or product marketing initiatives preferred
• Experience using Adobe or Canva for basic design
• Ability to direct video editing and do simple video editing tasks

Responsibilities

• Develop and maintain a comprehensive faculty marketing content strategy and calendar.
• Create and oversee high-quality content across formats (blogs, ebooks, white papers, case studies, video).
• Collaborate with internal teams and external writers/agencies to develop audience-specific content.
• Ensure content is on-brand, audience-focused, and optimized for clarity and impact.
• Edit and elevate content to meet quality, voice, and storytelling standards.
• Support acquisition, nurture, and conversion efforts across buyer journeys.
• Enable Sales and Customer teams with compelling content to drive pipeline.
• Lead distribution workflows and align content with product launches, campaigns, and seasonal initiatives.
• Measure content performance, report on engagement and influence on pipeline.
• Champion content as a growth lever across marketing and the business.

Skills

Content marketing

Editing

SEO fundamentals

Cross-functional collaboration

B2B SaaS EdTech

Video editing basics

Adobe / Canva

Education

Bachelor’s degree in marketing, communications, journalism, or related field

Tools

Adobe

Canva

Marketing automation platforms

SEO tools

Job description

Cengage in the United States is seeking a Senior Content Marketing Manager for Faculty Programs to lead strategies, create compelling content, and partner with Demand Marketing, Product Marketing, Brand, and Sales to support the faculty journey. This hands-on role requires strong writing, SEO, and a track record in content marketing across B2B, SaaS, and EdTech environments.

This role emphasizes collaboration across teams, governance of content portfolios, and driving measurable results to