Senior Content Marketing Lead - Campaigns & Launches

Neara; Northern (KY); Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Equity

Medical insurance

Flexible PTO

Job summary

MasterClass is seeking a highly strategic Sr. Content Marketing Manager to lead end-to-end campaigns for cultural launches. You will drive strategy, storytelling, and cross-functional execution across creative, talent, PR, product marketing, social, and performance channels.

You will partner with instructors and internal teams to deliver high-impact launches, leveraging audience insights and AI tools for optimization, in a remote-first environment with global brand moments.

Qualifications

• 7+ years of experience in integrated marketing, content marketing, brand marketing, or entertainment marketing.
• Experience leading cross-functional campaigns from strategy through execution.
• Strong storytelling and written briefing abilities.

Responsibilities

• Lead end-to-end integrated marketing campaigns for MasterClass launches and cultural moments, from strategy to reporting.
• Develop go-to-market strategies across owned, earned, paid, social, product, and talent channels.
• Write clear and inspiring creative and strategy briefs to guide campaign work.
• Partner with Creative, Content, Talent, PR, Product Marketing, Social, Performance Marketing, and Operations to align priorities.
• Build relationships with instructors and their teams for alignment and launch execution.
• Use audience insights and campaign data to optimize strategies for future launches.
• Support on-set moments and production environments to ensure creative alignment.
• Evolve campaigning approaches with AI-enabled tools and experimentation.

Skills

Strategic thinking

Storytelling

Cross-functional collaboration

Stakeholder management

Communication

Job description

MasterClass is seeking a highly strategic Sr. Content Marketing Manager to lead end-to-end campaigns for cultural launches. You will drive strategy, storytelling, and cross-functional execution across creative, talent, PR, product marketing, social, and performance channels.

You will partner with instructors and internal teams to deliver high-impact launches, leveraging audience insights and AI tools for optimization, in a remote-first environment with global brand moments.