Senior Content Marketing Lead (B2B/B2C)

World Education Services, Inc.; New York (NY); Hybrid; USD 107,000 - 136,000; Full time

Benefits offered by this job

Work-Life Harmony

Professional Growth and Development

Innovation and Impact

Job summary

World Education Services, Inc. is seeking an Associate Director for Content Marketing to develop B2B and B2C strategies aimed at enhancing revenue and attracting new audiences. This role includes managing a Content Marketing Analyst and overseeing all aspects of content across various platforms to ensure a seamless customer experience.

Ideal candidates should have over 5 years of experience in content marketing or related fields and demonstrate strong communication skills with diverse audiences.

Qualifications

• 5+ years of experience in content marketing, digital marketing, editorial/journalism, communications, or a related field.
• Proven experience in developing and executing successful content marketing strategies.
• Exceptional written and verbal communication skills.

Responsibilities

• Oversee and manage a Content Marketing Analyst.
• Create and execute content strategies across channels.
• Ensure quality and consistency in promotional content.

Skills

Content marketing

Digital marketing

Strong communication skills

Customer journey mapping

Content analytics tools

Education

Bachelor's degree in communications, Journalism, or related field

Tools

WordPress

Google Analytics

Marketo

Job description

World Education Services, Inc. is seeking an Associate Director for Content Marketing to develop B2B and B2C strategies aimed at enhancing revenue and attracting new audiences. This role includes managing a Content Marketing Analyst and overseeing all aspects of content across various platforms to ensure a seamless customer experience.

Ideal candidates should have over 5 years of experience in content marketing or related fields and demonstrate strong communication skills with diverse audiences.