Digital Marketing Director

Topfolio; Morristown (NJ); On-site; USD 150,000 - 230,000; Full time

Job summary

Topfolio seeks a Director of Omnichannel Strategy & Engagement to lead integrated digital strategy and customer engagement initiatives across healthcare brands. This senior, client-facing role demands strategic leadership, translating brand objectives and audience insights into measurable engagement experiences for HCP and patient audiences.

The ideal candidate brings deep expertise in pharmaceutical digital marketing, omnichannel strategy, and data-driven decision making, working

Qualifications

• Bachelor's degree or equivalent professional experience.
• 8–10+ years of digital marketing, omnichannel strategy, or customer engagement in pharma or life sciences.

Responsibilities

• Lead end-to-end omnichannel strategies for pharmaceutical brands, translating objectives into integrated engagement plans.
• Develop audience segmentation, journey maps, channel orchestration, and activation roadmaps for HCP and patient audiences.
• Connect creative, media, CRM, social, content, technology and analytics to deliver cohesive customer experiences across channels.
• Partner with media teams to set audience strategies, channel mixes, and optimization plans.
• Establish measurement frameworks, KPI hierarchies, dashboards, and reporting standards.
• Guide organic social strategy and community engagement using insights and social listening.
• Lead and mentor cross-functional teams and advise clients and senior stakeholders.

Skills

Client-facing

Leadership

Strategic thinking

Project management

Education

Bachelor's degree in Marketing, Digital Media, or related field

Tools

CRM

Marketing automation

CMS

Social listening

Web analytics

Data visualization

Personalization platforms

Job description

Our client, a group of healthcare marketing agencies specializing in pharmaceutical and life sciences communications, is seeking a Director of Omnichannel Strategy & Engagement to lead integrated digital strategy and customer engagement initiatives across healthcare brands.

This senior, client-facing role is ideal for a strategic leader who can connect brand objectives and audience insights to meaningful, measurable engagement experiences across healthcare professional (HCP) and patient audiences.

The ideal candidate brings deep expertise in pharmaceutical digital marketing, omnichannel strategy, and customer engagement, along with the ability to translate data and insights into actionable strategies that drive business and brand performance. This individual will collaborate closely with creative, media, CRM, content, technology, and analytics teams while serving as a trusted strategic partner to clients and senior stakeholders.

Key Responsibilities

Omnichannel Strategy & Digital Engagement

• Lead the development of end-to-end omnichannel strategies for pharmaceutical brands, translating business objectives and audience insights into integrated engagement plans.
• Develop audience segmentation strategies, customer journey maps, channel orchestration plans, content sequencing, personalization opportunities, and activation roadmaps for HCP and patient audiences.
• Connect creative, media, CRM, social, content, technology, and analytics to deliver cohesive customer experiences across channels.
• Partner with media teams to develop audience strategies, channel mixes, investment priorities, and optimization plans.
• Ensure paid media strategies align with customer journeys, brand objectives, regulatory requirements, performance KPIs, and ROI expectations.
• Identify opportunities for testing, optimization, and improved engagement across channels.

Analytics, Measurement & Optimization

• Establish measurement frameworks, KPI hierarchies, tracking requirements, dashboard strategies, and reporting standards.
• Partner with analytics teams to translate performance data and audience behavior into actionable insights.
• Continuously evaluate and optimize engagement strategies to improve campaign effectiveness and business outcomes.

Social Media & Community Engagement

• Guide organic social strategy and community engagement initiatives using audience insights and social listening.
• Identify opportunities for content development, influencer partnerships, and meaningful brand interactions.
• Integrate social engagement into broader omnichannel strategies and customer journeys.

Leadership & Client Partnership

• Lead, mentor, and develop cross-functional digital team members across media, social, CRM, and analytics.
• Serve as a strategic advisor to clients and senior stakeholders, presenting recommendations and facilitating strategy workshops.
• Partner with account, brand, creative, technology, content, media, and analytics teams to ensure effective execution across multiple workstreams.
• Establish clear expectations, maintain high-quality deliverables, and foster a collaborative, growth-oriented team environment.

Qualifications

• Bachelor's degree in Marketing, Digital Media, or a related field, or equivalent professional experience.
• 8–10+ years of experience in digital marketing, omnichannel strategy, or customer engagement, ideally within the pharmaceutical or life sciences industry.
• Proven experience developing and leading integrated digital strategies across multiple channels and audience segments.
• Experience managing team members, mentoring talent, and leading cross‑functional initiatives.
• Strong client-facing skills, including presenting strategic recommendations and facilitating workshops with clients and internal stakeholders.
• Expertise in audience segmentation, journey mapping, channel orchestration, content strategy, personalization, and conversion pathways.
• Working knowledge of CRM, marketing automation, content management systems, social listening, paid media, web analytics, data visualization, customer data, and personalization platforms.
• Familiarity with AI-enabled marketing and next-best‑action approaches is a plus.
• Understanding of U.S. pharmaceutical marketing regulations and industry standards, including medical‑legal‑regulatory (MLR) review, fair balance, privacy, consent, accessibility, and responsible customer and patient data use.
• Excellent communication, analytical, organizational, and project management skills, with the ability to manage multiple priorities in a fast‑paced environment.