Senior Event Marketing Lead — AI-Powered Demand Gen

Cvent; Tysons (VA); On-site; USD 120,000 - 180,000; Full time

Job summary

Cvent, a leading meetings, events, and hospitality technology company, invites a seasoned Event Marketing Manager to Tysons, VA. You’ll own end-to-end campaign strategy for flagship events, align with Brand and Sales, and drive demand generation across pre-, on-site, and post-event stages.

You’ll leverage AI content tools, build audience segmentation, and measure funnel performance, ROI, and MQL-to-SQL conversions, collaborating closely with cross-functional teams to scale impact.

Qualifications

• 7+ years in B2B event marketing.
• Experience owning end-to-end campaign strategy for large hosted events.
• Strong knowledge of funnel metrics from awareness to pipeline.
• Familiarity with AI content tools and workflows.

Responsibilities

• Own end-to-end campaign strategy for large hosted events.
• Manage Cvent CONNECT US and Europe campaigns.
• Develop audience segmentation and targeting models.
• Define and maintain campaign themes aligned to brand pillars.
• Design multi-channel demand gen campaigns across email, social, and influencers.
• Enable sales with pre-event appointments and post-event nurture.
• Build post-event nurture sequences to drive qualified pipeline.
• Lead execution across Tier 1 trade shows with measurable benchmarks.
• Track MQLs, conversion rates, and campaign ROI.

Skills

B2B marketing

Demand generation

Campaign strategy

AI tools

Data analytics

Cross-functional collab

Tools

Marketo

HubSpot

Salesforce

Wrike

Job description

Cvent, a leading meetings, events, and hospitality technology company, invites a seasoned Event Marketing Manager to Tysons, VA. You’ll own end-to-end campaign strategy for flagship events, align with Brand and Sales, and drive demand generation across pre-, on-site, and post-event stages.

You’ll leverage AI content tools, build audience segmentation, and measure funnel performance, ROI, and MQL-to-SQL conversions, collaborating closely with cross-functional teams to scale impact.